Dixa has launched Proactive WhatsApp. It lets businesses send the first message to customers on WhatsApp. An order system, a booking system or a Dixa Automation can trigger that message, and the full conversation then stays in Dixa.
The vendor gives three examples: order confirmations, stay reminders a few days before arrival, and an option for phone queue callers to continue on WhatsApp. When a customer replies, the message arrives in Dixa with the order or booking context. Your team or the Mim AI agent can then take it from there.
Setup runs on the Dixa API, so developers or an integration partner must connect it to existing systems. First messages must use templates approved by Meta.