Attio has introduced formula attributes, a calculated-field feature that pulls live answers from existing CRM data and updates automatically. Users can apply formulas to set deal-risk alerts, track account health over time, build lead scores that refresh as new signals arrive, and generate weighted pipeline forecasts that recalculate as deals progress. Formulas work across workflows, reports, and sequences, and an attribute history function lets users see how data has changed over time. To create a formula, users describe what they need and Attio generates it. The feature is available now on Pro and Enterprise plans. A live session on August 5th will walk through building a weighted pipeline, lead scoring model, and custom pricing calculator.
Source: https://attio.com/changelog/2026/formula-attributes-are-here