CRM Comparison

OpenCRM vs Kommo (2026)

OpenCRM is a UK all-in-one suite with flat £44/user pricing, EU-hosted data, and every feature included. Kommo is a messenger-first CRM that turns WhatsApp, Instagram, and TikTok conversations into a sales pipeline from $15/user/month. Two very different answers to "what should a small business run on."

TL;DR

  • OpenCRM suits UK small and mid-sized businesses that want CRM, helpdesk, invoicing, projects, and email marketing in one place, at one flat price, with data hosted in the EU and support answering from the UK.
  • Kommo suits teams that sell where their customers actually talk: WhatsApp threads, Instagram DMs, Telegram. Its salesbots and unified messenger inbox have no real equivalent in OpenCRM.
  • The honest first question is geographic and channel-based, not feature-based. UK company selling over email and phone? OpenCRM. Business anywhere whose deals close in chat apps? Kommo.

Two products from different worlds

This matchup pairs a British business suite against a conversational-selling tool popular in Latin America, Southern Europe, and other WhatsApp-first markets. OpenCRM's pitch is breadth without surprises: sales pipeline, support ticketing, project management, quoting and invoicing, inventory, and 2TB of file storage, all unlocked for every subscriber. Kommo's pitch is depth on a single motion: capture leads from messaging apps, qualify them with no-code bots, and move them through a Kanban pipeline without the conversation ever leaving the inbox.

Neither does the other's job well. OpenCRM has no messenger consolidation story; Kommo has no helpdesk, invoicing, or project module worth mentioning.

What each costs in practice

OpenCRM charges £44 per user per month, excluding VAT — one rate, all features, no tier ladder. UK buyers should budget £52.80 gross, and there's no published volume discount, so fifty seats cost the same per head as five. Data migration is quoted separately.

Kommo runs Base at $15/user/month, Advanced at $25, and Pro at $45, with an Enterprise tier on custom quote — but every plan carries a six-month minimum commitment, so the smallest real purchase is $90 per user. The tier most buyers actually need is Advanced, because Salesbot and digital pipeline automation live there, not on Base. And WhatsApp Business API conversations are metered separately by Meta, which for a high-volume operation can exceed the CRM fee itself.

Sticker to sticker, Kommo is far cheaper. Realistically — Advanced tier, Meta messaging charges, six months up front — the gap narrows, though OpenCRM at roughly $56 equivalent still lands well above Kommo's $25 mainstream tier.

Channels: email and phone vs. chat apps

Kommo's entire architecture assumes the customer is in a messenger. WhatsApp, Instagram, TikTok, SMS, and email all land in one inbox attached to the deal, and a bot can greet, qualify, and route enquiries before a human touches them. For a service business booking appointments over Instagram or an e-commerce shop running WhatsApp support, that is the whole product.

OpenCRM treats communication conventionally: email integration, marketing sends, and a ticketing helpdesk. If your buyers write emails and raise support tickets, that's fine. If they send voice notes on WhatsApp, OpenCRM has nothing for you.

Breadth: one system vs. a point tool

Flip the lens and OpenCRM wins on scope. A UK trades firm or professional services outfit can run quoting, invoicing, project tracking, inventory, and customer support inside the same login — functions that would otherwise need three or four subscriptions alongside a CRM. Kommo expects you to keep your accounting, support desk, and project tooling elsewhere.

Compliance and commitment

OpenCRM's EU data centres, UK support team, and GDPR tooling matter to regulated buyers — legal practices, finance, public-sector-adjacent organisations — where onshore data is a procurement requirement, not a preference. Kommo makes no such residency argument.

On flexibility the positions reverse. OpenCRM offers no free trial, so evaluation means a demo or a paid commitment. Kommo gives you 14 days free, then locks you into six-month blocks. Neither is truly low-commitment; Kommo's trial at least lets you connect real channels before signing.

Which one belongs on your shortlist

  • UK SMB juggling separate tools for CRM, support, and invoicing → OpenCRM.
  • Agency or service business closing deals in WhatsApp and DMs → Kommo, on the Advanced plan.
  • Regulated UK organisation with data-residency requirements → OpenCRM, and it may be the only one of the two that clears procurement.
  • Solo operator or small team in a messenger-first market on a tight budget → Kommo Base at $15, upgrading when you need bots.
  • Anyone outside the UK with no messaging-channel sales → probably neither; look at mainstream international CRMs first.

Bottom line

These two rarely deserve to be on the same shortlist, and that's the useful finding. OpenCRM is a UK-centric everything-suite priced for certainty; Kommo is a specialist that monetises the messenger inbox. Pick by geography and channel: if your revenue arrives in sterling over email, OpenCRM's flat £44 buys peace of mind; if it arrives in chat notifications, Kommo's automation is worth the six-month handcuffs.

Try them yourself