CRM Picks

Best Thryv Alternatives (2026)

By WeekCRM editorial team · · Editorial policy & disclosures

Thryv bundles CRM, marketing, scheduling, and payments for small service businesses — but its all-in-one pricing and breadth aren't right for everyone. These are the best Thryv alternatives in 2026.

#1

Keap

CRM · Page shows "$299/mo (Billed at $2,988/year)" for 2 users and 1,500 contacts; extra users $384/yr on annual billing or $39/mo monthly; required implementation $500 one-time

Keap is a CRM and marketing automation platform for small businesses, with contacts, email and text campaigns, pipeline, quotes, invoices and an appointment scheduler.

Visit Keap →
#2

HoneyBook

CRM · Starter $29/mo, Essentials $49, Premium $109 (annual; $35, $59, $129 monthly); card payments 2.7% + 10 cents; 30-day trial

Client management platform for independent service businesses, combining proposals, contracts, invoices, payments, scheduling and lead forms. Available in the US, Canada, UK and Australia.

Try HoneyBook →

Try HoneyBook: weekcrm.com/go/honeybook (affiliate link)

#3

HubSpot CRM

CRM · Free for up to 2 users; Starter $20/seat/mo; Professional $90/seat/mo (annual) + $1,500 onboarding; Enterprise $150/seat/mo (annual) + $3,500 onboarding

HubSpot is a CRM platform with Sales, Marketing, Service, Content and Data hubs on one contact database. It fits SMB and mid-market teams that want a free CRM to start and paid hubs later.

Visit HubSpot CRM →
#4

vCita

CRM · Kickstart $35/mo, Manage $54/mo, Manage + Grow $93/mo (annual); 14-day free trial

Client management software with online scheduling, invoicing, payments, email/SMS marketing and AI receptionists, for solo and small service businesses.

Visit vCita →
#5

Zoho CRM

CRM · Free for 3 users; Standard $14, Professional $23, Enterprise $40 per user/mo (annual); Ultimate also offered, USD price not confirmed

Cloud sales CRM with lead and deal tracking, multiple pipelines, workflow automation and Zia AI. Free for up to 3 users; paid plans from $14 per user a month.

Visit Zoho CRM →

Why look for a Thryv alternative

Thryv set out to be the operating system for a small service business: CRM, marketing, online presence, scheduling, invoicing, and payments under one roof. For owners who want a single login instead of a stack of disconnected apps, that's a real draw. But all-in-one comes with all-in-one pricing and complexity — you may end up paying for modules you barely touch, or wishing one part went deeper than a do-everything suite allows.

The businesses that look elsewhere usually want one of three things: stronger, more flexible automation and marketing; pricing that scales more gently with what they actually use; or a tool built around the single job that matters most to them, whether that's client projects, appointments, or sales.

What to consider

  • Built-in automation and payments → Keap. Designed for small businesses that want CRM, follow-up automation, and invoicing together, with more sophisticated marketing workflows than a generalist bundle.
  • Client-service and freelance work → HoneyBook. It handles inquiries, proposals, contracts, and payments in one client-friendly flow — ideal for photographers, consultants, and creatives who manage projects from lead to invoice.
  • CRM plus marketing → HubSpot. A free-to-start CRM with marketing email, forms, and automation that scales as you grow, for businesses that want growth tooling without a service-business bundle.
  • Scheduling and invoicing → vcita. Purpose-built for appointment-driven businesses — booking, client management, invoices, and payments — without the broader footprint of Thryv.
  • Affordable, configurable depth → Zoho CRM. Multi-pipeline management, automation, and AI from a low per-seat price with a free tier, for owners who want to configure exactly what they need.

Bottom line

Stay with Thryv if you genuinely use most of the bundle and value one login for everything. Otherwise, pick Keap for automation and payments, HoneyBook for client-service workflows, HubSpot for CRM plus marketing, vcita for scheduling and invoicing, or Zoho CRM for configurable depth on a budget. Map the modules you actually use first, then match the alternative to that shortlist rather than to the full suite.

Frequently asked questions

What is the best alternative to Thryv?
Keap is the best all-in-one swap for small businesses that want CRM, automation, and payments together. HoneyBook wins for client-service businesses and freelancers, vcita for appointment-and-invoice-driven shops, and HubSpot if marketing and a free tier matter most.
Why do people switch from Thryv?
Thryv aims to be the single platform for a small service business, which can mean paying for breadth you don't use. Common reasons to switch include wanting more powerful marketing automation, more flexible or transparent pricing, a more modern interface, or a tool focused on the specific job you actually need done.
Is there a cheaper alternative to Thryv?
Yes. Zoho CRM offers configurable CRM depth from a low per-seat price with a free tier for small teams, and HubSpot starts free. Both can cost less than Thryv's bundled plans for businesses that don't need every module.
Which Thryv alternative is best for scheduling and payments?
vcita — it's built around appointment booking, client management, invoicing, and online payments, making it a strong fit for service businesses whose day revolves around the calendar and getting paid.