Keap Pricing Explained (2026)
Keap lists one plan at "$299/mo (Billed at $2,988/year)" for two users, but the price you are quoted moves with your contact count and a $500 implementation package is mandatory.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Free trial | $0 | no credit card required | Most features, capped at 25 email sends, no payment processing |
| Keap | $299/mo | page reads "Starting at $299/mo (Billed at $2,988/year)"; includes 2 users and 1,500 contacts | CRM, marketing automation, email and SMS, pipeline, appointments, invoicing and payments |
| Additional user | $39/mo | per extra user on monthly billing; $384/year ($32/mo) on annual billing | Full platform access beyond the two licences included in the base plan |
| Higher contact volumes | Custom quote | priced by contact tier | The base price covers 1,500 contacts; the plan price rises as you set a larger list size, and above the slider maximum Keap asks you to chat with sales |
| Implementation | $500 | one-time, required (shown with $1,500 struck through) | Strategy sessions, done-for-you automations, data import and migration |
Two variables, and neither of them is a feature tier
Keap collapsed its old three-plan lineup into a single product. That sounds like it should make pricing easy, and in one sense it does — there is no agonising over which column has the automation builder, because they all do. But the simplification moved the complexity somewhere less visible. Your quote is a function of two things: how many contacts you store, and how many people need a login.
Contacts are the one that catches people out. Keap's pricing page puts a contact selector at the top and the plan price recalculates beneath it. The starting price covers 1,500 contacts. Above the slider maximum the page stops showing a number and asks you to chat. This is contact-based pricing in the same family as HubSpot's marketing tiers, and it has the same consequence: a business with a 40,000-record list built from a decade of trade shows pays substantially more than one with 3,000 engaged buyers, even if only the second one is actually running campaigns. Prune the list before you get quoted, not after.
Seats are the simpler variable. The base plan covers two licences. Each additional user is $384 a year on annual billing ($32 a month) or $39 a month on monthly billing. That is cheap relative to per-seat CRMs, and it is the reason Keap can still be sensible for a six-person business: $2,988 plus four extra seats is $4,524 a year, about $63 per person per month for a platform that includes email, SMS, scheduling and payments.
One more thing to check on the quote: the headline reads "$299/mo (Billed at $2,988/year)", and $2,988 divided by 12 is $249. The page states both numbers; your contract should state one.
Implementation is a line item, not an inconvenience
Keap requires implementation services. The implementation page now shows a one-time package at $500, with $1,500 struck through. The scope covers strategy sessions, done-for-you automation builds, data import and migration from your previous system. In July the page described this as a custom quote with no published number.
Treat this as a real budget line. Ask what is in scope at $500, how long the struck-through price stays struck through, and what happens if you need a second round of automation building six months in.
What it actually costs to run
Annual billing, per year, before implementation and before contact-tier increases:
| Team size | Base | Extra seats | Year total |
|---|---|---|---|
| 2 users | $2,988 | — | $2,988 |
| 5 users | $2,988 | 3 × $384 | $4,140 |
| 10 users | $2,988 | 8 × $384 | $6,060 |
| 10 users + SMS Tier 4 | $2,988 | 8 × $384 + 12 × $79 | $6,948 |
Add $500 once for implementation in year one. The shape of that table is the whole argument for Keap. The base cost dominates at small headcount and the marginal cost of adding people is low. Compare it to a $59-per-seat CRM: at ten users that is $7,080 a year for the CRM alone, before you have bought an email platform.
Where the money goes wrong
Keap punishes two profiles. The first is the two-person business that only wants a pipeline and some reminders — $2,988 a year buys automation infrastructure they will never build, and a $13-per-seat CRM would serve them better. The second is any business with a large dormant list and a small team, because contact-based pricing charges you for records that generate nothing.
It rewards the owner-operated business doing genuine lifecycle marketing: coaches, clinics, agencies, franchise operators, home services. If your customer journey involves a lead magnet, a nurture sequence, an appointment, an invoice and a follow-up campaign, Keap does all five and one subscription replaces four. That is where the price stops looking expensive.
The features you cannot test for free
Worth flagging because it changes how you should evaluate: the free trial limits you to 25 email sends and turns off payment processing. Those are two of the three things people buy Keap for. Plan your evaluation accordingly — use the trial to judge the automation builder and the data model, and lean on a sales-led demo or a short paid month for the email deliverability and payments questions that actually matter.
Prices move
Plan and seat prices were checked against keap.com/pricing and the implementation page on 7 October 2026; SMS tier prices were last checked in July 2026. Keap has restructured its plans before and its quoted price is contact-dependent, so the number you see on your own quote may differ. Keap's pricing page and your written quote are the authority.
What the pricing page doesn't show
- Implementation is mandatory, not a nice-to-have. The implementation page now shows a $500 one-time package, with $1,500 struck through, so confirm in writing which price and scope your account gets.
- The base plan bundles only two user licences. A five-person team on annual billing pays $2,988 plus three seats at $384, which is $4,140 a year before any add-ons.
- The headline does not add up. The page reads "$299/mo (Billed at $2,988/year)", but $2,988 divided by 12 is $249. Ask Keap which monthly rate your contract uses.
- SMS beyond the included Tier 1 allowance of 500 messages is a separate line: $24/mo for 1,000, $39 for 2,500, $79 for 5,000, $139 for 10,000, $279 for 25,000.
- Pricing scales with contacts, so a list you inherited from an old email tool inflates the bill on day one — clean and prune before you get quoted.
- The free trial caps you at 25 email sends and disables payment processing, so you cannot properly test the two features Keap is most often bought for.