Keap Pricing Explained (2026)
Keap lists one plan at $299/month for two users, but the price you are quoted moves with your contact count and implementation is mandatory, not optional.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Free trial | $0 | no credit card required | Most features, capped at 25 email sends, no payment processing |
| Keap | $299/mo | billed annually at $2,988/year, includes 2 users | CRM, marketing automation, email and SMS, pipeline, appointments, invoicing and payments |
| Additional user | $39/mo | per extra user licence | Full platform access beyond the two licences included in the base plan |
| Higher contact volumes | Custom quote | priced by contact tier | Keap does not publish the contact count included at $299 — the plan price rises as you set a larger list size |
| Implementation | Custom quote | one-time, required | Strategy sessions, done-for-you automations, data import and migration |
Two variables, and neither of them is a feature tier
Keap collapsed its old three-plan lineup into a single product. That sounds like it should make pricing easy, and in one sense it does — there is no agonising over which column has the automation builder, because they all do. But the simplification moved the complexity somewhere less visible. Your quote is a function of two things: how many contacts you store, and how many people need a login.
Contacts are the one that catches people out. Keap's pricing page puts a contact selector at the top and the plan price recalculates beneath it. Above a certain volume the page stops showing a number and asks you to chat. This is contact-based pricing in the same family as HubSpot's marketing tiers, and it has the same consequence: a business with a 40,000-record list built from a decade of trade shows pays substantially more than one with 3,000 engaged buyers, even if only the second one is actually running campaigns. Prune the list before you get quoted, not after.
Seats are the simpler variable. $299 covers two licences and each additional user is $39/month. That is cheap relative to per-seat CRMs, and it is the reason Keap can still be sensible for a six-person business: $299 plus four extra seats is $455/month, which works out to roughly $76 per person for a platform that includes email, SMS, scheduling and payments.
Implementation is a line item, not an inconvenience
Keap requires implementation services and does not publish a fixed price for them. The scope described covers strategy sessions, done-for-you automation builds, data import and migration from your previous system. Historically this was a flat $500 onboarding fee; that number is no longer on the pricing page, and quotes now vary by package.
Treat this as a real budget line. Ask for the fee, ask what is in scope, and ask what happens if you need a second round of automation building six months in. Keap's sales team explicitly invites negotiation on implementation, which tells you there is room in it.
What it actually costs to run
Annual billing, per month, before implementation and before contact-tier increases:
| Team size | Base | Extra seats | Monthly total |
|---|---|---|---|
| 2 users | $299 | — | $299 |
| 5 users | $299 | 3 × $39 | $416 |
| 10 users | $299 | 8 × $39 | $611 |
| 10 users + SMS Tier 4 | $299 | 8 × $39 + $79 | $690 |
The shape of that table is the whole argument for Keap. The base cost dominates at small headcount and the marginal cost of adding people is low. Compare it to a $59-per-seat CRM: at ten users that is $590 for the CRM alone, before you have bought an email platform.
Where the money goes wrong
Keap punishes two profiles. The first is the two-person business that only wants a pipeline and some reminders — $2,988 a year buys automation infrastructure they will never build, and a $13-per-seat CRM would serve them better. The second is any business with a large dormant list and a small team, because contact-based pricing charges you for records that generate nothing.
It rewards the owner-operated business doing genuine lifecycle marketing: coaches, clinics, agencies, franchise operators, home services. If your customer journey involves a lead magnet, a nurture sequence, an appointment, an invoice and a follow-up campaign, Keap does all five and one subscription replaces four. That is where the $299 stops looking expensive.
The features you cannot test for free
Worth flagging because it changes how you should evaluate: the free trial limits you to 25 email sends and turns off payment processing. Those are two of the three things people buy Keap for. Plan your evaluation accordingly — use the trial to judge the automation builder and the data model, and lean on a sales-led demo or a short paid month for the email deliverability and payments questions that actually matter.
Prices move
These figures were verified against keap.com/pricing in July 2026. Keap has restructured its plans before and its quoted price is contact-dependent, so the number you see on your own quote may differ. Keap's pricing page and your written quote are the authority.
What the pricing page doesn't show
- Implementation is mandatory, not a nice-to-have, and Keap no longer publishes a fixed fee — it is quoted per account, so ask for the number in writing before you sign.
- The base plan bundles only two user licences. A five-person team is $299 plus three seats at $39, which is $416/month before any add-ons.
- SMS beyond the included Tier 1 allowance of 500 messages is a separate line: $24/mo for 1,000, $39 for 2,500, $79 for 5,000, $139 for 10,000, $279 for 25,000.
- Pricing scales with contacts, so a list you inherited from an old email tool inflates the bill on day one — clean and prune before you get quoted.
- The free trial caps you at 25 email sends and disables payment processing, so you cannot properly test the two features Keap is most often bought for.