CRM Picks

Best CRM with Text Messaging (2026)

By WeekCRM editorial team · · Editorial policy & disclosures

The best CRMs with built-in SMS and text messaging in 2026 — native two-way texting, automated text sequences, and message threads logged against contacts so reps can text leads without leaving the CRM.

#1

Close

CRM · Solo $9, Essentials $35, Growth $99, Scale $139 per user/mo (monthly billing; annual is discounted); calls and SMS billed by usage

Sales CRM for outbound teams with a built-in dialer, SMS, email and an AI agent called Chloe. Plans run $9 to $139 per user per month; the site lists 11,500+ teams.

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#2

Salesmate

CRM · Basic $23/user/mo, Pro $39, Business $63; Enterprise custom; 15-day trial

CRM with pipeline management, marketing automation, ticketing and AI agents in one platform. Serves 8,500+ businesses and lists 700+ integrations.

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#3

Kommo

CRM · Base $25/user/mo, Advanced $35/user/mo, Pro $45/user/mo on the 6-month minimum term ($20.84, $29.17, $37.50 on a 1-year term); Enterprise custom; 14-day trial

Kommo is a messenger-based CRM that puts WhatsApp, Instagram and other chats into a sales pipeline, with salesbots and AI agents. Priced per user with a 6-month minimum.

Visit Kommo →
#4

HubSpot CRM

CRM · Free for up to 2 users; Starter $20/seat/mo; Professional $90/seat/mo (annual) + $1,500 onboarding; Enterprise $150/seat/mo (annual) + $3,500 onboarding

HubSpot is a CRM platform with Sales, Marketing, Service, Content and Data hubs on one contact database. It fits SMB and mid-market teams that want a free CRM to start and paid hubs later.

Visit HubSpot CRM →
#5

Keap

CRM · Page shows "$299/mo (Billed at $2,988/year)" for 2 users and 1,500 contacts; extra users $384/yr on annual billing or $39/mo monthly; required implementation $500 one-time

Keap is a CRM and marketing automation platform for small businesses, with contacts, email and text campaigns, pipeline, quotes, invoices and an appointment scheduler.

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How we picked

Texting only works in a CRM when it's two-way and logged — outbound blasts that don't capture the reply, or texts that live in a separate app, defeat the purpose. We prioritized CRMs with native SMS where inbound and outbound messages thread against the contact automatically, then weighed automation (can you sequence texts?), channel coverage (SMS vs. WhatsApp/Instagram), and how texting fits the broader workflow — sales-led, marketing-led, or chat-first.

What to consider

  • Outbound sales reps who text leads → Close. Native two-way SMS alongside calling and email, included on all plans, with texts logged automatically and usable inside outbound sequences.
  • Best value, calling + SMS together → Salesmate. Native communications in one platform from $23/user/month, with AI summaries on conversations.
  • Chat-first, WhatsApp and DMs → Kommo. Built around messaging apps — WhatsApp, Instagram, TikTok, SMS — with no-code salesbots; the right call when your pipeline lives in chat threads.
  • SMS inside a full marketing suite → HubSpot. Text fits alongside email, forms, and automation, with a free CRM to start and SMS in the marketing workflow tools.
  • Automated SMS nurture sequences → Keap. The strongest behavior-triggered SMS-plus-email automation, ideal for small businesses running hands-off follow-up — at a $299/mo (billed at $2,988/year) entry.

A note on compliance

US business texting runs through A2P 10DLC: you register your brand and campaign with the carriers and must capture opt-in and honor opt-out (STOP) under TCPA. These CRMs help manage consent and unsubscribes, but the legal obligation to get consent first is yours. Build registration time into your rollout — unregistered traffic gets filtered or blocked.

Pricing snapshot

Close includes SMS on every plan ($19–$129/user/month). Salesmate starts at $23/user/month, HubSpot has a free tier with SMS in its paid marketing tools, and Kommo starts at $25/user/month (6-month minimum). Keap is the premium option from $299/mo (billed at $2,988/year) plus a $500 onboarding fee. Carrier message fees are typically billed on top of the seat price.

Bottom line

Match the tool to your channel. If reps text leads as part of outbound, Close is the cleanest native option; Salesmate matches it on value. If your customers message on WhatsApp, Kommo is purpose-built for it. If texting is one channel inside broader marketing automation, HubSpot (for breadth) or Keap (for hands-off sequences) fit best. Whichever you pick, sort A2P 10DLC registration before you send.

Frequently asked questions

What is the best CRM with built-in text messaging?
Close is the best for sales teams that text leads as part of outbound — native two-way SMS sits right alongside its calling and email, with messages logged automatically against each lead. Salesmate is the strongest value alternative with native SMS and calling, and Kommo wins if your texting is really WhatsApp and Instagram DMs.
Can these CRMs send automated text sequences?
Yes. Keap is built for automated SMS-plus-email nurture sequences triggered by behavior; Close sends SMS within its outbound sequences; Salesmate and HubSpot support automated texts in their workflow builders; and Kommo automates messaging with no-code salesbots across chat channels.
Does SMS texting require compliance setup like A2P 10DLC?
Yes — business texting in the US requires A2P 10DLC registration of your brand and campaign with the carriers, plus documented opt-in and opt-out (STOP) handling for TCPA compliance. The CRMs here help manage consent and opt-outs, but you're responsible for getting consent before texting. Factor registration into your setup time.
Is WhatsApp the same as SMS in these tools?
No. SMS is carrier text messaging; WhatsApp is an internet messaging channel with its own Business API and rules. Kommo specializes in WhatsApp, Instagram, and TikTok messaging, while Close, Salesmate, HubSpot, and Keap focus on SMS (with WhatsApp available via integration on some). Choose based on where your customers actually message you.