Close CRM Pricing Explained (2026)
Close runs $9/user/month for solo sellers up to $139 on Scale, but calling and SMS are billed separately at cost — so your dialer habits set the real total.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Solo | $9/user/mo | billed annually ($19 monthly), 1 user only | Core CRM, built-in calling and email for a single seller, 500 AI credits/month |
| Essentials | $35/user/mo | per user, billed annually ($49 monthly), unlimited team members | Pipelines, built-in calling and SMS, email sequences, 1,000 AI credits/month |
| Growth | $99/user/mo | per user, billed annually ($109 monthly), unlimited team members | Advanced sales automation and reporting for scaling teams, 1,500 AI credits/month |
| Scale | $139/user/mo | per user, billed annually ($149 monthly), unlimited team members | Top-tier automation, reporting and support, 2,000 AI credits/month |
| Free trial | $0 | 14 days, no credit card | Full product access before you pick a plan — Close has no permanent free tier |
You are paying for a phone system that happens to have a CRM around it
Close is built for outbound sales, and its pricing reflects that in a way most CRMs' does not. Calling and SMS are not a bolted-on integration you buy from Twilio and wire up yourself; they are core product. The consequence is a bill with a subscription half and a telephony half, and Close is unusually straightforward about the second one: usage is passed through at cost, roughly $0.02 a minute for outbound calls, with phone numbers starting near $1 a month.
That is a genuinely fair arrangement — no markup on minutes is rare — but it is still a variable cost your finance team has to model. A rep making 60 dials a day averaging three minutes each burns about 180 minutes daily. Across 21 working days that is roughly 3,780 minutes, or somewhere near $76 a month in call spend for one person. Multiply by a team of eight and you have added around $600 a month that the pricing page never mentions.
The second meter is AI credits, allocated by tier: 500 on Solo, 1,000 on Essentials, 1,500 on Growth, 2,000 on Scale. These are allowances rather than unlimited access, so AI-assisted drafting and call handling are effectively rationed by how much you spend on seats.
The ladder is unusually steep in the middle
| Team size | Essentials ($35) | Growth ($99) | Scale ($139) |
|---|---|---|---|
| 5 reps | $175/mo | $495/mo | $695/mo |
| 20 reps | $700/mo | $1,980/mo | $2,780/mo |
| 50 reps | $1,750/mo | $4,950/mo | $6,950/mo |
Essentials to Growth is a 183% increase. That is the sharpest jump in Close's lineup and one of the sharpest in the CRM category generally — at 20 reps it means finding an extra $1,280 a month. Growth to Scale, by contrast, is a comparatively mild 40%.
Close does one thing right here that many competitors do not: there is no seat minimum on the team plans and unlimited team members are permitted at every paid tier above Solo. A two-person team pays for two people. Compared to Monday CRM's 3-seat floor, that saves real money at the very bottom of the market.
Deciding between the tiers
Solo at $9 is the outlier and it is best understood as a different product. One user, core CRM, built-in calling, 500 AI credits. For an independent consultant or a founder doing their own outbound it is genuinely cheap and genuinely sufficient. It has no growth path though — seller number two costs you $35 each, and your bill jumps from $9 to $70 overnight.
Essentials at $35 is where most small sales teams belong. Pipelines, calling, SMS, email sequences and unlimited seats is the working feature set for a team of two to fifteen doing outbound. Nothing about Essentials feels deliberately hobbled to force an upgrade, which is a compliment.
Growth at $99 has to be justified by a person, not a feature list. The advanced automation and reporting is aimed at whoever owns the number — a sales manager or revenue lead who needs pipeline visibility and wants sequences running without manual babysitting. If nobody in your org holds that role yet, Growth is $64 a rep spent on dashboards nobody opens.
Scale at $139 is for large teams where the reporting depth and support tier are contractual necessities. The $40 delta over Growth is modest in percentage terms; the question is whether you are big enough for it to matter at all.
Contract terms worth knowing
The annual discount on Close is oddly shaped. At the bottom it is enormous — Solo is $9 annually against $19 monthly, a 53% cut, and Essentials is $35 against $49, about 29%. At the top it nearly vanishes: Growth is $99 against $109 and Scale is $139 against $149, both under 10%.
The practical implication is that small teams should commit annually and large teams have very little reason to. If you are running 40 reps on Growth, staying monthly costs you 9% for full flexibility to add and remove seats as the team churns — which in a sales org, it will.
The right and wrong buyer
Close is the right call for outbound-heavy teams — SDR pods, agencies doing cold calling, any org where dial volume is the primary activity metric. Built-in calling at cost with no markup, sequences included from Essentials, and no seat minimum make it one of the better-value tools in that specific niche.
It is the wrong call for two groups. Inbound or product-led companies pay for a telephony stack they will barely touch, and would get more from Attio or HubSpot at similar money. And organisations that need marketing automation, a help desk or deep customisation will hit Close's edges — it is a focused sales tool, deliberately, and its pricing assumes you want that focus.
Telephony rates, AI credit allowances and list prices all move. Confirm the current numbers on close.com/pricing before you build a budget on them.
What the pricing page doesn't show
- Calling and SMS are usage-based and passed through at cost on top of the subscription — outbound calls run around $0.02 a minute and phone numbers start at roughly $1/month each.
- A rep who dials four hours a day adds real telephony spend that never appears on the pricing page. On a heavy outbound team this can be a three-figure monthly line per rep.
- AI credits are capped per plan — 500 on Solo up to 2,000 on Scale — so AI-assisted writing and call handling are rationed by tier rather than unlimited.
- Solo is hard-limited to one user. Hiring a second seller means moving to Essentials at $35, a 289% per-seat jump from the $9 entry price.
- The Essentials-to-Growth step is $64 per user per month, the steepest single jump in Close's ladder and larger than most competitors' entire entry-tier price.