Apptivo Pricing Explained (2026)
Apptivo bundles 60+ business apps into one per-user price from $15 to $40 — which is excellent value if you use several and expensive if you only wanted a CRM.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Lite | $15/user/mo | billed annually; roughly 25% more monthly | Core CRM apps — contacts, leads, opportunities, estimates, invoices — with the standard app allowance, custom fields and basic reporting |
| Premium | $25/user/mo | billed annually; roughly 25% more monthly | Expanded app access, deeper customisation, additional automation, more integrations and higher usage limits than Lite |
| Ultimate | $40/user/mo | billed annually; roughly 25% more monthly | Full app catalogue access, advanced customisation and automation, and the highest published usage limits |
| Enterprise / Custom | Custom quote | sales-negotiated | Tailored configuration, custom app development and enterprise terms |
Priced as a suite, judged as a suite
Apptivo's per-user rates — $15, $25, $40 on annual billing — look like CRM pricing, and the product is not really a CRM. It is a suite of 60-plus business applications covering sales, invoicing, projects, field service, help desk, procurement and supply chain, sold under one subscription.
That changes what a fair comparison looks like. Against Pipedrive or Salesmate on CRM alone, Apptivo is competitive on price and thinner on sales-specific sophistication. Against the stack a small business actually runs — a CRM, an invoicing tool, a project tracker, a ticketing system — it is dramatically cheaper.
| Function | Typical standalone per user |
|---|---|
| CRM | $25–$50 |
| Invoicing / quoting | $15–$30 |
| Project management | $10–$25 |
| Help desk | $20–$50 |
Against $25 for Premium, that comparison is not close. The question is only whether Apptivo's version of each is good enough.
Depth is the trade-off, and it is a real one
Apptivo's project management is not Asana. Its help desk is not Zendesk. Its CRM is not HubSpot. Each module is competent, functional and unremarkable.
For a business whose needs in each area are ordinary — track projects, log tickets, send invoices, manage a pipeline — competent is exactly right, and the integration between modules is worth more than best-in-class depth in any one of them. Your invoice knows which opportunity it came from without a Zapier connection.
For a business with one demanding requirement — a support team with complex SLA routing, an agency with resource planning needs — the specialist tool will win on that axis and Apptivo will feel like a compromise. The honest test is to name your most demanding workflow and prove it in a trial before migrating anything.
App access is tier-gated
The most common misreading of Apptivo's pricing is assuming the 60-app catalogue is available at $15.
It is not. App access is controlled by tier, and the modules that make the suite argument compelling — field service, supply chain, richer project management, help desk — generally sit at Premium or above.
The practical approach is to work backwards. List the specific apps you intend to use, confirm which tier includes each, and price from there. Buyers who pick Lite on price and then discover their intended modules require Premium end up paying the same $25 anyway, having wasted the evaluation.
What it costs at scale
| Team size | Lite $15 | Premium $25 | Ultimate $40 |
|---|---|---|---|
| 5 users | $75/mo | $125/mo | $200/mo |
| 10 users | $150/mo | $250/mo | $400/mo |
| 25 users | $375/mo | $625/mo | $1,000/mo |
| 50 users | $750/mo | $1,250/mo | $2,000/mo |
Even at fifty users on Ultimate, $2,000 a month for a full business suite is modest against comparable integrated platforms. Apptivo's pricing is genuinely inexpensive across the range; its constraint is capability, not cost.
Monthly billing runs roughly 25% higher at every tier, which is a wide gap. Once the configuration is validated, annual is clearly the right commitment.
The cost nobody quotes
Configuration. A suite this broad does not arrive configured, and there is no bundled implementation at published rates.
Turning on four modules means defining four sets of processes, fields, permissions and workflows, and connecting them so the integration benefit actually materialises. That is days of work, not hours, and it is the difference between a business running on Apptivo and a business paying for Apptivo while using spreadsheets.
Budget for it deliberately — either internal time from someone who owns the project, or paid configuration support. The software is cheap enough that spending real money on setup still leaves the total well below alternatives.
The free plan is an evaluation tool
Apptivo publishes a free tier, and it is limited on both users and app access. It is a good way to see the interface and get a feel for the data model. It is not a way to run a business, and treating it as a permanent option will lead to a frustrating experience that misrepresents the paid product.
The realistic entry point is $15 per user on annual billing.
Who should buy it
Small and mid-sized businesses that need several operational systems and would rather have one adequate suite than four excellent tools with integration problems between them. Service businesses, distributors, contractors and small manufacturers — anywhere the same customer record needs to touch quotes, projects, invoices and support.
It fits poorly for teams that need one thing done exceptionally well, for sales-led organisations wanting a modern opinionated CRM, and for anyone unwilling to invest configuration time up front. Check apptivo.com/pricing for current rates and confirm app availability by tier before committing.
What the pricing page doesn't show
- App access is tier-gated. Apptivo's pitch is 60+ business apps, but which apps you can actually run depends on your plan — buyers attracted by the catalogue often need Premium or Ultimate to reach the ones they wanted.
- Monthly billing costs roughly 25% more than annual across every tier, one of the wider gaps in this price band.
- Breadth comes at the cost of depth. Each app is competent rather than best-in-class, so teams replacing a specialist tool with an Apptivo module should test the specific workflow before migrating.
- Configuration effort is the real cost. A suite this broad requires deliberate setup across every module you enable, and there is no bundled implementation at the published tiers.
- There is a free plan, but it is tightly limited on users and apps — useful for evaluation, not for running a business, which makes the practical entry point $15/user.