HighLevel users must move WhatsApp marketing sends to MM Lite before October 13, 2027. After that date, Meta stops delivering marketing messages through the Cloud API. Service and utility messages stay on the Cloud API.
Activation takes a few minutes per sub-account. Existing phone numbers and templates carry over without re-creation or re-approval, and campaigns keep running during the switch.
According to Meta's own A/B test across more than 12 million messages, high-engagement messages saw up to 9% higher delivery on MM Lite. MM Lite also adds GIF headers, Android app deep links, full conversion tracking and cost-per-click metrics.