HighLevel labels number pool calls by ad platform

HighLevel now labels number pool call sources by ad platform. Calls from Facebook ads show as "Facebook Paid" instead of "Facebook" or "Direct". Calls from TikTok, LinkedIn, Microsoft (Bing) ads and Google ads clicked in apps are labeled by platform too.

Tagged links with utm_medium=cpc show the platform plus "Paid", such as "Bing Paid". Visits from ChatGPT and similar tools now appear as their own source.

The change applies to new calls only. Past calls keep their existing source. Calls still show "Direct" when a visitor's browser hides the referrer and the link has no ad tracking code. If a link has several ad tracking codes, Google is checked first, then Facebook, TikTok and LinkedIn.

The tracking script updates automatically, so no setup is needed. Call reports and call details show the new source.

What it means

If you use HighLevel. New number pool calls get more specific sources, such as Facebook Paid or Bing Paid. Past calls keep their old source labels.

What to do. Nothing to set up. Check call reports to confirm the new source labels appear on incoming calls.

Watch for. Calls that still show as Direct, which happens when the browser hides the referrer and the link has no ad tracking code.