ProProfs Help Desk vs Helply (2026)
ProProfs is built around solo operators — its cheap tiers are single-user and metered by ticket volume. Helply, formerly Groove, charges a flat monthly price with unlimited users and bills its AI work in credits. Team size decides this one almost by itself.
ProProfs Help Desk
Ticketing help desk with a shared inbox, AI response drafts and automation rules, from ProProfs. Has a free single-user plan and per-user paid plans.
Helply
AI-native help desk with a shared inbox and AI agents that investigate and resolve tickets. Charges for AI work in credits, with unlimited users on every plan.
TL;DR
- ProProfs Essentials ($23.88/year) and Business ($47.88/year) are astonishingly cheap and both are single-user plans. Its first team tier is Business Complete Elite at $179.97/month for three seats.
- Helply is $49, $199, or $449 per month on Starter, Pro, and Scale, with unlimited users on every plan. There is no per-seat fee; AI work is billed in credits.
- ProProfs meters monthly tickets (100 free, 1,000, 6,000, 15,000, 60,000). Helply meters AI work: 1 credit for a draft or summary, 4 for a task touching one or two systems, 12 for a multi-system investigation.
- Helply rates 4.3 here against ProProfs' 4.1, and Helply says 1,400+ companies use it.
The cheap ProProfs tiers are not for teams
This is the single most important thing to understand before comparing headline numbers. ProProfs advertises Essentials at $23.88 and Business at $47.88 per user per year — under five dollars a month for a working help desk with AI drafting, automation rules, and CSAT surveys. Those numbers are real and they are also single-seat licenses.
The first plan that includes colleagues is Business Complete Elite at $179.97 a month for three seats, or roughly $60 per seat. That is ordinary mid-market help desk pricing, and it is about 45 times the annual cost of Business. Nothing sits between them.
Helply has no such discontinuity. Starter is $49 a month, Pro $199, Scale $449, and every plan has unlimited users, so a two-person team pays the same plan price as a forty-person team. The floor is higher than ProProfs' cheap tiers: $49 a month is roughly 25 times the annual price of Essentials. But it stays flat as the team grows, and the variable part of the bill is AI usage, not headcount.
For a solo operator, ProProfs wins on price by an enormous margin. For anyone with two or more agents, that advantage evaporates quickly.
Pricing
ProProfs, annual: Free (1 user, 100 tickets/month), Essentials $23.88/year (1 user, 1,000 tickets), Business $47.88/year (1 user, 6,000 tickets), Business Complete Elite $179.97/month (3 seats, 15,000 tickets), Customer Delight Suite from $499/month (unlimited users, 60,000 tickets, bundling Live Chat, Knowledge Base, Survey Maker, and Qualaroo). Monthly billing on Essentials and Business is $29.99 either way — a blunt push toward annual, since Essentials for a full year costs less than one month billed monthly.
Helply, monthly list prices: Starter $49 (500 to 32,000 credits, shared inbox, unlimited knowledge base articles, basic reporting), Pro $199 (2,000 to 32,000 credits, adds CSAT surveys, SLAs, custom reports), Scale $449 (4,000 to 32,000 credits, adds skills-based routing, audit logs, HIPAA compliance), Enterprise custom. Every plan has unlimited users. Annual billing is 15% cheaper and pools credits across the year, and the 14-day trial includes 1,000 credits and needs no card. Fifteen agents a year at the monthly list price: $588 Starter, $2,388 Pro, $5,388 Scale, the same as for one agent, before checking which credit tier your volume needs. ProProfs at that headcount means the $5,988 Customer Delight Suite — which also includes four other products.
What actually pushes you up a tier
For ProProfs, it is ticket volume. A solo operator at 900 tickets a month pays $23.88 a year; at 1,100 the same person pays $47.88. Both trivial. But two other gates leapfrog several tiers at once: omnichannel — WhatsApp, Facebook, and the rest — appears only at Business Complete Elite, so any consumer brand needing messaging starts at $179.97/month regardless of team size, and SSO and SAML sit at the same level, putting most companies above roughly fifty employees on a $2,160-a-year floor.
For Helply, it is features first and credit volume second. SLAs, CSAT surveys, and custom reports start at Pro ($199). Skills-based routing, audit logs, and HIPAA compliance start at Scale ($449). Within each plan, the credit tier is the other lever: at 12 credits per full investigation, 1,000 such tasks use 12,000 credits, while the same number of drafts uses 1,000. Run your monthly conversation volume through Helply's pricing estimator before choosing.
Helply's quieter advantage is that seats cost nothing. Engineers and product people who want visibility into conversations do not add to the bill, which matters at any company where those teams get looped in. ProProfs charges per seat the moment you leave the single-user tiers.
AI on both sides, but not the same kind
ProProfs uses AI to assist agents. It ramps through its tiers — 50 response drafts a month plus categorization and grammar checking on Essentials, a first-response generator and tone rewriting on Business, emotion detection and data redaction at Business Complete Elite. Judge it on agent productivity rather than deflection.
Helply is built around AI that resolves tickets. A Support Agent talks to customers, background agents (Churn, Knowledge, Revenue, Feature Request, Insights) watch conversations and act without anyone opening the ticket, and an Assist Agent helps human agents investigate and draft replies. The bill follows the work: 1, 4, or 12 credits per task. That makes cost less predictable than a seat count. A team that lets the AI run many multi-system investigations will use credits fast, so judge Helply on how much of your queue the agents close and what that costs per resolution.
Suite bundle versus AI-native inbox
ProProfs' strongest structural argument is the ecosystem. Native integration with ProProfs Knowledge Base, Chat, Survey Maker, and Qualaroo means no middleware, and the $499 Customer Delight Suite is genuinely efficient if you want all four products. If you only want ticketing, it is a large overspend.
Helply is an AI-native help desk with a shared inbox that humans and AI agents work in together. Channels include email, chat, Slack, Teams, WhatsApp, SMS, Telegram, and Discord. Integrations cover Salesforce, HubSpot, Linear, Jira, Notion, Snowflake, and BigQuery. One caution: Helply is a rebuild from scratch, so workflows from the earlier product may not carry over one to one. Teams migrating from it should test their setup during the trial.
Who should pick what
- Freelancers and one-person support functions → ProProfs. The free tier is a genuine forever product at 100 tickets a month, and Essentials at under $2 a month is close to unbeatable.
- Two- to five-person teams → Helply. ProProfs' gap between a single-user tier and a $179.97 three-seat tier has nothing in it for you, and Helply's price does not change with headcount.
- Teams that want AI to resolve part of the queue → Helply. Estimate your credit use first, since the bill depends on how much AI work you run.
- Companies where non-agents need conversation visibility → Helply on any plan, since users are unlimited.
- Organizations wanting help desk, live chat, knowledge base, and surveys from one vendor → ProProfs Customer Delight Suite at $499/month.
- Consumer brands needing messaging channels → Helply lists WhatsApp, SMS, Telegram, and Discord; ProProfs Business Complete Elite at $179.97/month covers WhatsApp and Facebook. If Facebook is a must, ProProfs is the one to price.
Bottom line
These two barely overlap despite sharing a category. ProProfs is optimized for a single operator and for buyers who want the whole ProProfs bundle, with a pricing ladder that jumps sharply the moment you need colleagues, social channels, or SSO. Helply is an AI-native help desk with no per-seat fee, at the cost of a bill that moves with credit use and feature gates at Pro (SLAs, CSAT) and Scale (audit logs, HIPAA). Count your agents. If the answer is one, take ProProfs. If it is more than one, take Helply, pick the plan by the features you need, and check the credit tier against your conversation volume.
Try them yourself
Need help moving to ProProfs Help Desk or Helply?
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