Front vs Gorgias (2026)

TL;DR

• Pick Front if you want a collaborative shared inbox that unifies email, SMS, and chat for any team — support, sales, ops, or account management — with assignments, comments, and shared drafts that feel like email, not tickets.
• Pick Gorgias if you run a Shopify or ecommerce store and want a helpdesk that pulls order data into every conversation and automates the repetitive "where's my order" and refund tickets.

Pricing

Front prices per seat, roughly $19 to $99+/user/mo across Starter, Growth, Scale, and Premier tiers, with automation and analytics gated to higher plans. Gorgias prices primarily by monthly ticket volume rather than seats — plans scale from a low starter tier up through enterprise, with overage charges past your ticket allotment. Seat-heavy teams with low volume favor Front's model; lean teams with high ticket volume may prefer Gorgias's ticket-based pricing.

Core strengths

Front's strength is collaboration on shared mailboxes — internal comments, @mentions, assignments, and shared drafts that make a team feel like it's working a single inbox, while still looking and behaving like email to customers. Gorgias's strength is ecommerce depth: it surfaces order, fulfillment, and customer-lifetime data inside the ticket and can edit orders, issue refunds, or cancel subscriptions without leaving the helpdesk.

Ticketing and automation

Both auto-route and triage incoming messages with rules. Gorgias's automation is tuned for ecommerce — macros that insert order details, auto-responses for common store questions, and an AI agent that resolves order-status tickets end to end. Front's automation (rules, sequences, and workflows) is more general-purpose, good for any team's triage but without the built-in commerce actions.

Channels and integrations

Both unify email, chat, and social/SMS. Gorgias integrates deeply with Shopify, BigCommerce, Magento, and ecommerce apps (Recharge, Loop, Klaviyo) so customer context flows in automatically. Front offers a broad, general integration library plus a strong API, fitting teams whose context lives in CRMs, project tools, or internal systems rather than a store.

Reporting

Gorgias reports on support metrics tied to revenue — tickets, conversion, and revenue from support. Front reports on team performance, response and resolution times, and SLA adherence across shared inboxes. Each is strongest at measuring the workflow it's built for.

Bottom line

Choose Gorgias if you're an ecommerce brand and want order context and automation built into the helpdesk. Choose Front if you want a flexible, collaborative shared inbox for a team that handles more than store support. Match the tool to whether your conversations revolve around orders or around general business communication.