CRM Picks

Best CRM with SMS Marketing (2026)

By WeekCRM editorial team · · Editorial policy & disclosures

The best CRMs with built-in SMS and text marketing in 2026 — for ecommerce cart recovery, B2C lead nurture, appointment reminders, and conversational sales at scale.

#1

HubSpot CRM

CRM · Free for up to 2 users; Starter $20/seat/mo; Professional $90/seat/mo (annual) + $1,500 onboarding; Enterprise $150/seat/mo (annual) + $3,500 onboarding

HubSpot is a CRM platform with Sales, Marketing, Service, Content and Data hubs on one contact database. It fits SMB and mid-market teams that want a free CRM to start and paid hubs later.

Visit HubSpot CRM →
#2

Kommo

CRM · Base $25/user/mo, Advanced $35/user/mo, Pro $45/user/mo on the 6-month minimum term ($20.84, $29.17, $37.50 on a 1-year term); Enterprise custom; 14-day trial

Kommo is a messenger-based CRM that puts WhatsApp, Instagram and other chats into a sales pipeline, with salesbots and AI agents. Priced per user with a 6-month minimum.

Visit Kommo →
#3

Salesmate

CRM · Basic $23/user/mo, Pro $39, Business $63; Enterprise custom; 15-day trial

CRM with pipeline management, marketing automation, ticketing and AI agents in one platform. Serves 8,500+ businesses and lists 700+ integrations.

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#4

Zoho CRM

CRM · Free for 3 users; Standard $14, Professional $23, Enterprise $40 per user/mo (annual); Ultimate also offered, USD price not confirmed

Cloud sales CRM with lead and deal tracking, multiple pipelines, workflow automation and Zia AI. Free for up to 3 users; paid plans from $14 per user a month.

Visit Zoho CRM →
#5

Tidio

Customer Messaging · Free (50 conversations); Starter $24.17/mo, Growth from $49.17/mo, Plus from $300/mo (annual); Lyro from $32.50/mo

Live chat, help desk and AI chatbot (Lyro) for small and mid-size businesses, with Flows automations. Used mostly by ecommerce stores and small support teams.

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How we picked

SMS gets opened 95%+ of the time within five minutes — it's the highest-attention marketing channel that still exists. The CRMs below all support SMS as a first-class channel (not a clunky integration), include opt-in compliance tools, and let you trigger sends from CRM events. We weighted native SMS (bundled into the plan) higher than BYO-provider setups, because operational friction kills SMS adoption.

What to consider

  • Compliance first — opt-in checkboxes, STOP/HELP keyword auto-handling, opt-out lists synced across the CRM. Skip any tool that makes this manual.
  • Native vs BYO Twilio — bundled SMS sending is simpler to ship; BYO Twilio is cheaper at >50K messages/month. Pick based on your volume curve.
  • Two-way conversation — if reps need to reply to incoming texts, you need a unified inbox view (Kommo, Salesmate, Tidio are strongest here).
  • Segment trigger depth — "send SMS when deal stage = won" is table stakes. "Send SMS when deal stage = qualified AND owner = SDR AND no email reply in 48h" is the dividing line between basic and good.

Pricing snapshot

CRM SMS spend has two parts: license tier (often Pro or Marketing Hub) and per-message cost. HubSpot Marketing Hub Professional is $890/mo and includes a pool of SMS credits. Salesmate Business is $63/user/mo with SMS via Twilio integration. Kommo's Advanced plan at $35/user/mo includes WhatsApp + SMS natively in the messenger inbox.

Trial advice

Send a real-world campaign — 500 contacts, opt-in confirmed, one broadcast and one automated journey — during your trial. Measure setup time, deliverability, and reply handling. The CRM that takes <30 minutes from contact import to first send wins; anything more is a sign your team won't use it consistently.

Frequently asked questions

Which CRM has the best built-in SMS marketing?
HubSpot has the deepest native SMS marketing — opt-in management, segmented broadcasts, automated journeys triggered by deal stage, and SMS analytics tied to deal attribution. It requires Marketing Hub Professional or Service Hub Professional. For SMB teams who only need outbound SMS sequences, Salesmate is cheaper.
Can I send marketing texts without an SMS provider?
Some CRMs (HubSpot, Kommo, Salesmate) bundle SMS sending into the plan. Others (Zoho CRM, Pipedrive) integrate with Twilio, MessageBird, or ClickSend — you bring your own provider and pay per message. Bundled is simpler; BYO-provider is cheaper at high volume.
Is SMS marketing legal?
Yes, with strict opt-in requirements. In the US, the TCPA requires explicit written consent before sending marketing SMS. In the EU, GDPR rules apply. The CRMs above all support opt-in checkboxes, double opt-in flows, and STOP/HELP keyword handling. Sending marketing SMS without consent is a major compliance risk.
How much does SMS marketing cost?
Plan to budget $0.01–$0.03 per text in the US/Canada, and $0.05–$0.15 internationally. A 10,000-contact list with two monthly sends costs $200–$600/mo in messaging fees, on top of CRM licensing. Conversational SMS (back-and-forth replies) is roughly 5x the volume of one-way broadcasts.