Base CRM (Zendesk Sell)

What is Base CRM?

Base CRM launched as a standalone sales CRM. Zendesk acquired it in 2018 and now sells it as Zendesk Sell. Sell tracks contacts, deals, activities and tasks, shows pipeline forecasts and analytics, and runs on iOS and Android apps. Custom objects come through Zendesk Sunshine, and an open API plus a Sell marketplace connect it to marketing and billing tools.

Who is it for?

Sales teams that already use Zendesk Support and want sales and service data in one customer view. It also suits reps who work from a phone. Teams without Zendesk have less reason to pick it: the main selling point is the link to the rest of Zendesk. Look elsewhere if you need a free plan or a deep reporting suite.

Pricing

• Sell Team: $19/user/mo
• Sell Growth: $55/user/mo, marked "most popular" on the page
• Sell Professional: $115/user/mo
• Sell Enterprise: $169/user/mo

The pricing page does not say whether these are annual or monthly prices. Zendesk's separate Support plans list the same $19, $55 and $115 figures, so confirm the Sell price with sales. Prices checked on 6 October 2026.

Strengths

• Zendesk link: sales and service data sit on one customer record, so a rep sees open tickets before a call.
• Mobile apps: iOS and Android apps let reps update deals away from the desk.
• Custom objects: Zendesk Sunshine stores records beyond contacts and deals.
• Open API and marketplace: connects marketing automation and billing tools.

What to consider

• The pricing page gives no free plan, and the plan feature lists were not on the page we read. Check which features sit in each tier before you buy.
• Prices rise from $19 to $169 per user, so costs climb fast for teams that need the upper tiers.
• Zendesk's own Sell page shows no feature comparison table. Compare it against Pipedrive or Zoho CRM on your required features.
• The product is sold as one part of the Zendesk platform, so the value is lower outside that platform.

Bottom line

Shortlist Zendesk Sell if your support team already works in Zendesk and you want sales data in the same place. Before buying, ask Zendesk which features each tier includes and whether the listed prices assume annual billing.