Sprinklr launched a beta of Sprinklr Marketing AI Agents on October 27, 2026. The connected system has three specialized agents that teams can use together or on their own.
The Ideation Agent surfaces campaign ideas from performance, listening, audience, competitive and web signals. It can also recommend changes to content already planned or scheduled. The Creative Agent helps teams scale approved creative through editing, variations, localization and A/B testing, using brand and campaign context.
The Campaign Execution Agent turns media briefs and plans into campaigns, audiences and creative across channels. It can flag inconsistencies, such as a mismatch between a target market and creative. Sprinklr says people keep control of strategy, creativity, approvals and brand decisions.