HighLevel adds A/B Test action to Workflows

HighLevel adds an A/B Test action to Workflows. It splits contacts evenly across 2 to 10 paths in one workflow, so teams can compare follow-up sequences against the same goal.

Teams choose a winning goal such as email activity, appointment status, a contact tag, or payment received. They can also use a custom condition based on contact or custom fields. The test ends after a set number of contacts enter, a set number of goal completions, or a chosen date and time. Date-based tests use the account's time zone.

After the test ends, new contacts can go to the winning path or keep splitting evenly. Statistics shows entrants, conversions and conversion percentage for each path. Declare winner ends the test early. If paths tie, the first path is treated as the winner.

What it means

If you use HighLevel. Teams running multi-step workflows can now test two to ten sequences against one goal inside the same workflow.

What to do. Open Automation > Workflows, add an A/B Test action, then set the paths, goal and test length.

Watch for. Winner routing applies only to contacts entering after the test ends; contacts already in a path finish their sequence.