Funding

Salesforce agrees to acquire Braze for $5.66 billion

By WeekCRM editorial team · Published 2026-10-23 · Editorial policy & disclosures

weekcrm news desk · 23 October 2026, 13:23 UTC · Source: portalerp.com

Salesforce has signed a definitive agreement to acquire Braze, a customer engagement platform, for about $5.66 billion in enterprise value. Braze holders will receive $47.50 in cash per Class A share.

Braze sends personalized messages across mobile apps, websites, email, SMS and WhatsApp based on live customer behavior. Its BrazeAI feature adds AI-driven optimization of content, offers, channels and timing.

Salesforce expects Braze to strengthen Marketing Cloud's cross-channel personalization within Customer 360. The deal has not closed yet, and the source gives no closing date.

What it means

If you use Salesforce Sales Cloud. Marketing Cloud teams may gain Braze's real-time engagement and AI decisioning, which Salesforce expects to strengthen cross-channel personalization.
What to do. Nothing yet; the source announces no product, plan or pricing change.
Watch for. The deal closing date, which the source does not give.

How to cite this story

weekcrm. (23 October 2026). Salesforce agrees to acquire Braze for $5.66 billion. https://www.weekcrm.com/news/2026-10-23-salesforce-agrees-to-acquire-braze-for-5-66-billion

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