CRM Comparison

Kommo vs Nutshell (2026)

By WeekCRM editorial team · · Editorial policy & disclosures

Kommo is a messenger-first CRM built around WhatsApp and social DMs; Nutshell is a B2B CRM with email and calendar sync, unlimited contacts and storage, and an email marketing add-on. The choice is conversational messaging sales versus an email-and-pipeline B2B CRM.

Kommo

Kommo is a messenger-based CRM that puts WhatsApp, Instagram and other chats into a sales pipeline, with salesbots and AI agents. Priced per user with a 6-month minimum.

Pricing Base $25/user/mo, Advanced $35/user/mo, Pro $45/user/mo on the 6-month minimum term ($20.84, $29.17, $37.50 on a 1-year term); Enterprise custom; 14-day trial
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Nutshell

Nutshell is a CRM with email and calendar sync, pipelines, forms and landing pages, email marketing and AI features, sold in five tiers for small and mid-size sales teams.

Pricing Foundation $13, Growth $25, Pro $42, Business $59, Enterprise $79 per user/mo billed annually ($19 to $89 monthly); 14-day free trial
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TL;DR

  • Pick Kommo if your deals close in WhatsApp and social DMs and you want a messenger-first CRM with a unified chat inbox, no-code salesbots, and a conversational pipeline.
  • Pick Nutshell if you're a B2B team selling over email and want a standalone CRM with unlimited contacts and storage, email and calendar sync, and email marketing as a paid add-on.

Chat funnel vs email-and-pipeline

The two are optimized for different sales cultures, and picking wrong means fighting the tool daily. Kommo is built for the chat funnel. Its center is a shared messenger inbox that aggregates WhatsApp, Instagram, TikTok, Telegram, and SMS, with no-code Salesbots that qualify leads and send follow-ups automatically, and a Kanban pipeline that advances as conversations progress. It's ideal for agencies, retail, and service businesses in WhatsApp-heavy markets where buyers expect to message.

Nutshell is built for the email-and-pipeline B2B motion. It's a standalone CRM whose plans all include unlimited contacts and storage, email and calendar sync with Gmail and Microsoft 365, webchat, an AI chatbot, forms, and landing pages. Sales automation starts at Pro, and email marketing, SMS, prospecting and quotes are paid add-ons. It suits small and mid-size B2B teams that outgrew a spreadsheet and want a per-user price with no seat minimums.

Pricing

Nutshell's Foundation starts at $13/user/mo on annual billing and $19 monthly, and sales automation starts at Pro, $42 annual or $49 monthly. Kommo starts at $25/user/mo but with a six-month minimum commitment and no monthly option, scaling to $35 and $45. At entry Nutshell is cheaper and more flexible; at the automation tier the numbers converge. Nutshell includes unlimited contacts and storage, but email marketing, SMS, prospecting and quotes cost extra, and AI use is capped by monthly AI outcomes (10 on Foundation, 40 on Pro). Kommo's price only pays off if you actively use its messaging engine.

Channels: DMs vs email

This is the honest tiebreaker. Kommo makes messengers first-class and email secondary; Nutshell makes email and pipeline the core and doesn't list a WhatsApp sales inbox. If your last ten deals happened in Instagram and WhatsApp threads, Kommo captures them natively while Nutshell would leave you copying conversations in from elsewhere. If those deals happened over email and calls with formal follow-up, Nutshell fits the motion and Kommo's chat machinery goes unused.

Marketing and automation

Nutshell includes forms, landing pages, and an AI chatbot on every plan. Email marketing is a separate add-on priced by contact count, so CRM and marketing are not one subscription. Sales automation starts at Pro. Kommo's automation lives in conversations: Salesbots and triggered replies that run the chat funnel. Both automate, but toward different ends. For email nurture and lead capture, Nutshell; for automated chat qualification, Kommo.

Who should pick what

  • Business selling over WhatsApp and Instagram DMs → Kommo.
  • B2B team selling over email and calls → Nutshell.
  • Team wanting no-code chatbots and a unified messenger inbox → Kommo.
  • Team that wants a CRM with an email marketing add-on from the same vendor → Nutshell.
  • Agency in a WhatsApp-first market → Kommo.
  • Growing B2B team that wants unlimited contacts at a per-user price → Nutshell.

Try them yourself

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Frequently asked questions

Kommo vs Nutshell — which is better?
It depends on how your customers reach you. Kommo is better for businesses that close deals in WhatsApp and social DMs and want the CRM built around a chat inbox with automation. Nutshell is better for B2B teams that sell over email and want a standalone CRM with unlimited contacts and storage, plus an email marketing add-on. Chat-led selling points to Kommo; email-led B2B selling points to Nutshell.
Is Kommo cheaper than Nutshell?
Nutshell's Foundation is cheaper at $13/user/mo on annual billing ($19 monthly), though sales automation starts at Pro ($42/user/mo annual, $49 monthly). Kommo starts at $25/user/mo but requires a six-month commitment, rising to $35 and $45. At entry Nutshell is cheaper and also offers monthly billing; at the automation tier (Kommo Advanced $35, Nutshell Pro $42) they're closer, but Nutshell includes unlimited contacts and storage that Kommo doesn't emphasize. Nutshell's email marketing, SMS, prospecting and quotes are paid add-ons on top.
Which is better for WhatsApp sales?
Kommo, clearly. It's purpose-built around messengers — WhatsApp, Instagram, TikTok, and Telegram feed one inbox, with no-code Salesbots for qualification and follow-up. Nutshell is centered on email and calendar sync, pipelines, forms, webchat and an SMS add-on; a WhatsApp inbox isn't among its listed features. If messaging is your channel, Kommo is designed for it and Nutshell isn't.
Which has better email marketing?
Nutshell, because it sells email marketing at all. It's a paid add-on priced by contact count (1,000 contacts costs $25/month), on top of the form builder and landing pages that every plan includes. Kommo's strength is chat automation, not email marketing — email is a secondary channel there. For email-led outreach and lead nurturing, Nutshell is the deeper tool, but budget for the add-on.
Can I migrate from Kommo to Nutshell or vice versa?
Yes, but plan for manual work and check import options with each vendor first. Expect to rebuild pipelines and custom fields by hand. Kommo's chat histories and Salesbot flows have no Nutshell equivalent. You'll reconnect channels — messengers on Kommo, or email/calendar sync on Nutshell — on whichever platform you choose.