Nutshell Pricing Explained (2026)
Nutshell starts at $13 per user/month on annual billing with no seat minimums, but the add-on menu — email marketing, SMS, prospecting, quotes — is where budgets drift.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Foundation | $13/user/mo | billed annually ($19 monthly) | Unlimited contacts and storage, one pipeline, email and calendar sync, AI chatbot, form builder and landing pages, 10 AI outcomes per month |
| Growth | $25/user/mo | billed annually ($32 monthly) | Activity reports, sales quotas, lead assignment rules, custom stage goals, hot leads, 20 AI outcomes per month |
| Pro | $42/user/mo | billed annually ($49 monthly) | Sales automation, 5 custom pipelines, advanced reporting, AI lead recaps and next steps, meeting scheduler, 40 AI outcomes per month |
| Business | $59/user/mo | billed annually ($67 monthly) | 10 custom pipelines, advanced meeting scheduler, audit log and changelog, additional teams and territories, 100 AI outcomes per month |
| Enterprise | $79/user/mo | billed annually ($89 monthly) | Unlimited pipelines and custom fields, enterprise SSO, SQL data access, phone support, 150 AI outcomes per month |
Unlimited contacts is the headline, add-ons are the story
Nutshell does something most CRMs in its price range do not: every plan includes unlimited contacts and unlimited storage. There is no record cap forcing an upgrade, no contact-tier ladder quietly compounding as your list grows. If you have 80,000 records and six salespeople, Nutshell prices you like a six-person company. HubSpot and Keap price you like an 80,000-contact one. For contact-heavy, headcount-light businesses that difference is the entire buying decision.
The catch — and it is a fair one, not a trick — is that the functionality sitting next to the CRM is unbundled. Email marketing is priced by contact count, and 1,000 contacts costs $25/month. SMS, prospecting, and quotes, invoices and contracts are each separate add-ons. AI is metered as well: every plan comes with a monthly allowance of AI outcomes, from 10 on Foundation to 150 on Enterprise.
None of those are hidden — they are all on the pricing page — but they change the shape of the bill. A six-seat Foundation account is $78/month before any add-on is counted.
The tier ladder is unusually flat, which is good news
Five tiers spanning $13 to $79 gives you fine-grained steps rather than the usual cliff. Foundation to Growth is $12 per user and buys activity reports, sales quotas, lead assignment rules, custom stage goals and hot leads, plus a doubling of AI outcomes from 10 to 20. It is a management-visibility upgrade, not a structural one: Growth still has a single pipeline.
Growth to Pro is $17 per user for sales automation, 5 custom pipelines and advanced reporting. Worth it if your reps run structured multi-touch outreach or you need to separate new business from renewals; not worth it if your motion is inbound and conversational. Pro to Business is another $17 and brings 10 pipelines, an audit log and changelog, additional teams and territories, and 100 AI outcomes. Business to Enterprise is $20 and adds unlimited pipelines and custom fields, enterprise SSO, SQL data access and phone support.
Worked cost at three sizes
Annual billing, per month, CRM seats only:
| Seats | Foundation | Growth | Pro |
|---|---|---|---|
| 5 | $65 | $125 | $210 |
| 20 | $260 | $500 | $840 |
| 50 | $650 | $1,250 | $2,100 |
Now add email marketing for 1,000 contacts at $25/month to the 20-seat Growth row and you are at $525/month. SMS, prospecting and quotes are priced separately on Nutshell's site, so each one you need adds to that figure. That is the single most useful sanity check to run before signing: price every add-on you need, not just the seats, and see whether the total still beats a bundled competitor.
Annual versus monthly
The absolute discount is modest — $6 to $10 per user per month — and largest in percentage terms at the bottom of the range. Foundation is $13 annual against $19 monthly, a 46% premium for month-to-month. On Pro the gap narrows to $42 versus $49, about 17%.
Practical read: if you are trialling Nutshell on Foundation, the annual commitment is $156 per user for a year. That is a small enough number that the flexibility argument mostly evaporates. Higher up the ladder, take the monthly rate until you are confident.
Fit and misfit
Nutshell is built for small and mid-size sales teams who want a CRM priced per user, with no seat minimums or maximums and no cap on contacts. Agencies, manufacturers, professional services and anyone with a long, relationship-driven sales cycle get real value from the unlimited-contact model, and forms and landing pages are included on every plan.
It is a poor fit for two groups. Teams that need SSO, SQL data access or unlimited pipelines have to buy Enterprise, and those that lean heavily on AI summaries, research and campaign generation will hit the monthly AI outcome cap on the lower plans. Teams that want email marketing, SMS, prospecting and quotes in one subscription will also pay add-on prices on top of the seat price.
Check the current numbers
Seat prices were re-checked against nutshell.com/pricing on 7 October 2026, all figures USD. Every tier rose between July and October 2026: Foundation went from $7 to $13 and Enterprise from $69 to $79 on annual billing. Only the email marketing figure ($25/month for 1,000 contacts) is quoted here; SMS, prospecting and quotes prices are listed separately on Nutshell's own page, so confirm them there before budgeting.
What the pricing page doesn't show
- Email marketing is a paid add-on priced by contact count; 1,000 contacts costs $25/month. The seat price does not cover outbound campaigns.
- SMS, prospecting, and quotes, invoices and contracts are each separate add-ons, priced separately on Nutshell's site. None of them is included in any plan.
- AI use is metered. Each plan has a monthly bucket of AI outcomes (10 on Foundation, 20 on Growth, 40 on Pro, 100 on Business, 150 on Enterprise), so heavy use of call summaries, lead research or campaign generation pushes you up a tier.
- The monthly-to-annual gap is $6 per user at the bottom of the range and 46% in percentage terms — Foundation is $13 annual versus $19 monthly.