How we picked
Video production is a lumpy, project-based business where a packed shooting schedule quietly starves the sales pipeline — and three months later there's nothing booked. The right CRM keeps proposals moving even when the team is heads-down in post, converts past clients into recurring and retainer work, and (for studios that want it) carries a won deal through pre-production, shoot, and delivery so booked work never gets lost in a thread. We weighted proposal-to-signed pipeline health, past-client reactivation, and creative-friendly contracts and payments over enterprise sales reporting.
What to consider
- All-in-one for creative services → HoneyBook. Branded proposals, contracts, and payments in one flow.
- Lean solo/small-studio setup → Bonsai. Proposals, contracts, and invoicing without the overhead.
- Simple deal pipeline → Pipedrive. Inquiry → proposal → signed, drag-and-drop and nothing extra.
- Start free → HubSpot. Track every lead and proposal while you keep costs near zero.
- Sales tied to production → monday. Run the pipeline and the project board in the same workspace.
Pricing snapshot
Studio-appropriate plans run $0–$70/month for a small team. HubSpot starts free; Pipedrive and Bonsai anchor the value end; HoneyBook and monday cost more but add the branded client experience and production tracking a busy studio leans on.
Trial advice
During the trial, run one real proposal through the tool end to end — proposal, contract, deposit — and set a reminder cadence so quiet leads get a nudge while you're in production. Then tag last year's clients and queue a reactivation message. The CRM that keeps the next project sold while you're still editing the last one is the one worth keeping.