Propertybase Pricing Explained (2026)
Propertybase starts at $79 per user per month but the Salesforce Edition carries a 10-user minimum — an $9,480 annual floor before implementation, which itself runs $1,000 to $20,000+.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Essential | $79/user/mo | per user, monthly; Salesforce Edition carries a 10-user minimum | Core real estate CRM with lead management, listings and transaction tracking; Salesforce Edition includes the Force.com licence |
| Professional | $159/user/mo | per user, monthly | Advanced customisation and reporting on top of Essential |
| Enterprise | Custom quote | negotiated per brokerage | Additional support and integration options for larger deployments |
| Implementation (1–10 users) | $1,000–$5,000 | one-time | Configuration, migration and training for small brokerages |
| Implementation (10–100 users) | $5,000–$20,000 | one-time | Larger configuration and migration engagements; deployments above 100 users typically exceed $20,000 |
The minimum is the real entry price
Propertybase's Essential plan is $79 per user per month, which reads as accessible for a real estate CRM. The Salesforce Edition attaches a ten-user minimum to that rate, which changes the number that matters.
Ten users at $79 is $790 a month, or $9,480 a year. That is the floor. A brokerage with six agents does not pay $474 — it pays $790, and its effective cost per agent is $132.
| Actual agents | Billed seats | Monthly | Effective per agent |
|---|---|---|---|
| 5 | 10 | $790 | $158 |
| 6 | 10 | $790 | $132 |
| 10 | 10 | $790 | $79 |
| 20 | 20 | $1,580 | $79 |
The minimum stops mattering at exactly ten agents. Below that, Propertybase is structurally more expensive per head than its list price suggests, and small brokerages should evaluate it knowing that rather than discovering it in the quote.
Implementation is not an afterthought
The implementation ranges are wide and they are real: $1,000 to $5,000 for one to ten users, $5,000 to $20,000 for ten to a hundred, and above $20,000 for larger enterprises. That covers consulting, configuration, data migration and training.
Put that next to licence cost. A ten-user Essential deployment is $9,480 in year-one licences. Implementation at the upper end of its band is $5,000 — more than half again. For a fifty-user brokerage, licences are $47,400 and implementation can be $20,000.
This is normal for Salesforce-based deployments and it is the single most under-budgeted element of a Propertybase purchase. Get it quoted before you compare against anything else, because competitors with lighter setup are effectively cheaper by that difference in year one.
The Professional jump
Professional at $159 is precisely double Essential. There is no intermediate step, and what the doubling buys is advanced customisation and reporting.
That is worth pushing back on. Propertybase sits on the Salesforce platform, which means a competent Salesforce admin can build a great deal of custom reporting within the tools Essential already exposes. Before accepting a 100% per-seat increase across your whole brokerage, ask specifically which reports require Professional and whether they can be constructed on Essential — the honest answer is often that they can.
Salesforce underneath: capability and cost
Building on Salesforce gives Propertybase depth that purpose-built lightweight CRMs cannot match: real customisation, a mature automation engine, and an integration ecosystem.
It also imports Salesforce's requirements. Governor limits shape what automations can do. Release cycles arrive whether or not you wanted them. And configuration requires Salesforce skills — an in-house admin, a hire, or a partner engagement. That is a genuine ongoing cost that does not appear on any pricing page, and brokerages without it tend to end up with an expensive system configured once and never adjusted.
Portfolio context
Propertybase now sits under Lone Wolf, which also offers Lone Wolf Relationships and other real estate products. Confirm exactly which product and which support arrangement your quote covers — overlapping portfolios produce confusing quotes, and the answer affects both roadmap and support expectations.
Who should and should not buy this
Propertybase fits residential brokerages of ten agents and up that want genuine CRM depth on a Salesforce foundation, and that have — or will hire — the admin capability to exploit it. For a firm with complex lead routing, multi-office structure and reporting requirements a lightweight tool cannot satisfy, the platform justifies the implementation investment.
It fits poorly below ten agents, where the minimum makes it structurally overpriced and lighter alternatives cost a fraction. It fits poorly for brokerages that want to be running next week, since Salesforce-based deployments are configuration projects rather than signups. And it fits poorly for teams with no appetite for ongoing administration, who will pay platform prices for a system frozen at its initial configuration.
Propertybase pricing varies by edition and deployment. Confirm current rates, the user minimum and implementation scope at lwolf.com before budgeting.
What the pricing page doesn't show
- The Salesforce Edition's 10-user minimum makes $79 a floor of $790 a month, or $9,480 a year, regardless of whether you have ten agents. A six-agent brokerage pays for four seats it does not use.
- Implementation is a serious line item — $1,000 to $5,000 for a small brokerage, $5,000 to $20,000 for a mid-sized one, and above $20,000 for large deployments. On a ten-user Essential deployment, implementation can equal half of year-one licence cost.
- Professional at $159 is exactly double Essential. There is no gentle middle step, so a brokerage that needs one advanced reporting capability pays 100% more per seat across every user who needs it.
- Being Salesforce-based means Salesforce's constraints apply — governor limits, release cycles and admin skills. Configuring it properly needs Salesforce expertise you either have, hire or buy from a partner.
- Propertybase now sits under Lone Wolf. Confirm which product and which support arrangement your quote covers, since the portfolio includes overlapping real estate CRM offerings.