Follow Up Boss vs BoomTown (2026)

TL;DR

• Pick Follow Up Boss if you already have lead sources (Zillow, your website, referrals) and need a fast, reliable system to route, call, text, and nurture them — without a six-month contract.
• Pick BoomTown if you have real ad budget and want one vendor to run paid campaigns end-to-end, scoring and feeding leads into the CRM for you.

The split that decides everything

These two products look similar on a feature checklist and behave nothing alike in practice. Follow Up Boss is a CRM-first tool: it assumes leads are already coming in from your 250+ sources and its job is to make sure none of them go cold. BoomTown is a lead-generation platform that happens to ship with a CRM — its center of gravity is the managed ad service that pours leads into the top of the funnel.

So the real question isn't "which CRM is better." It's "do I need someone to generate my leads, or do I just need to work the ones I have?"

Pricing

Follow Up Boss publishes its numbers: Grow starts at $69/user/month, and the Pro plan runs $499/month for 10 users, with a 14-day free trial. Calling minutes and some add-ons can push the real bill higher, but you can sign up and start today, month-to-month.

BoomTown does not. Pricing is quote-only and starts around $1,000/month for the platform — but that's just the entry fee. Factor in the $2,000+ monthly ad spend the model assumes and most teams land between $3,000 and $5,000/month all-in. Contracts are typically annual, not monthly.

Lead generation

This is the cleanest dividing line. BoomTown's managed ad team runs your Facebook and Google campaigns and applies predictive scoring to rank leads by likelihood to transact soon. You are not the media buyer — they are. Follow Up Boss generates nothing; it aggregates. It pulls from 250+ sources and routes incoming leads automatically, but you bring the top of the funnel.

If marketing is your bottleneck, BoomTown addresses it directly. If lead volume is fine and follow-through is the problem, BoomTown is selling you something you don't need.

Follow-up and communication

Follow Up Boss is built around the agent's day. Calling, texting, and email are native, and Action Plans fire automated drip sequences based on lead source, status, and behavior. It's the tool 41 of the top 50 U.S. teams reach for precisely because the follow-up engine is relentless and easy to run.

BoomTown also has solid round-robin distribution and a transaction pipeline, but its follow-up tooling exists to service the leads its ads generate. As a pure CRM stripped of the ad engine, it's heavier and less nimble than Follow Up Boss.

Commitment and flexibility

Follow Up Boss is month-to-month with 7-day phone and email support — easy to start, easy to leave. BoomTown is an enterprise commitment: longer contracts, a sales-led onboarding, and a cost structure that only makes sense if you keep the ad spend flowing. If your paid budget dips, much of what you're paying BoomTown for sits idle.

Who each is for

Follow Up Boss fits team leads and brokerages drowning in leads from existing sources who need accountability and consistent follow-up. BoomTown fits mid-to-large teams that already know paid advertising works for them and want a single vendor running the funnel from impression to closed deal.

Bottom line

If you have leads and need a CRM, get Follow Up Boss — it's cheaper, faster to deploy, contract-free, and the follow-up automation is best-in-class for agent teams. If you have budget and need leads, BoomTown is a legitimate one-vendor answer, but only price it with ad spend included and only if you're committed to running paid at scale. Most teams already generating leads should start with Follow Up Boss and keep their marketing spend separate.