HighLevel shortens SMS pauses to 12 hours and raises thresholds

HighLevel raised its SMS compliance thresholds and shortened temporary messaging pauses. Early warnings now trigger when opt-out rate exceeds 4% or carrier-reported filtering exceeds 15%. A temporary pause may apply above 6% opt-outs or 25% filtering.

Messaging quality is measured over a rolling 7-day window instead of single incidents. Only messages flagged with error 30007 count toward the filtering rate. Standard pauses now last 12 hours, down from 24 to 48 hours.

Agency owners can review and resume messaging directly when eligible. 1:1 messaging through Conversations stays available during bulk restrictions. The change is rolling out to selected sub-accounts, while others keep current safeguards. In initial testing, messaging restrictions fell 80%.

What it means

If you use HighLevel. Sub-accounts in the phased rollout get higher opt-out and filtering limits and 12-hour pauses.

What to do. Check opt-out and carrier filtering rates for each sub-account against the new 4%, 6%, 15% and 25% levels.

Watch for. Rollout to remaining sub-accounts. HighLevel has not announced a date for that.