Nutshell lets Marketing users build automation in Smart Sequences, a visual drag-and-drop canvas. Teams add emails, waits and decision points to one workflow and see the full path on one screen.
This matters to teams that now run separate drip sequences for different outcomes. Smart Sequences puts those outcomes into a single workflow instead.
Nutshell keeps Smart Sequences alongside the existing Drip Sequences in Nutshell Marketing, so current drips stay available. Conditional branching is included in the Marketing Pro plan. The source does not say whether other plans get Smart Sequences or branching.
Source: linkedin.com