A 10-person team pays $420 a month for Nutshell Pro, ten seats at $42 per user on annual billing. Pro is the lowest plan that lists sales automation. Foundation costs $130 a month for the same ten people, but it caps open leads at 100 and has no automation.
Add-ons are billed on top of the seats. Quotes, invoices and contracts cost $79 a month, Engagement costs $16 per user, and email marketing is priced by contact count. The monthly AI outcome allowance also affects which plan fits.
Below are each of these with numbers, and three teams of ten that pay $130, $524 and $642 a month.
The seat price
Prices from nutshell.com/pricing, checked on 31 October 2026. All figures are in US dollars.
| Plan | Annual billing, per user | Monthly billing, per user | 10 seats, annual | 10 seats, monthly | AI outcomes a month |
|---|---|---|---|---|---|
| Foundation | $13 | $19 | $130 | $190 | 10 |
| Growth | $25 | $32 | $250 | $320 | 20 |
| Pro | $42 | $49 | $420 | $490 | 40 |
| Business | $59 | $67 | $590 | $670 | 100 |
| Enterprise | $79 | $89 | $790 | $890 | 150 |
Ten seats on Pro cost $5,040 a year on annual billing. On monthly billing the same seats cost $840 more a year.
Foundation and Growth do not include sales automation. Foundation caps open leads at 100, according to the FAQ, and the page does not say what happens at that cap. Growth adds lead assignment rules for $250 a month with ten seats.
Add-ons: the second bill
The pricing page lists these add-ons. None is included in a seat price.
| Add-on | Price on the page | What it means for 10 users |
|---|---|---|
| Marketing plan | $49 a month | Lists advanced email reporting, an AI campaign builder, A/B testing and SMS marketing |
| Engagement | $16 per user a month | $160 a month for ten users. Adds two-way SMS, a unified inbox, WhatsApp, Messenger and Instagram |
| Email marketing | $5 a month (card); 1,000 contacts costs $25 a month (FAQ) | Priced by contact count |
| SMS | $15 a month | Two-way text conversations and targeted texts |
| Nutshell IQ (prospecting) | $37 a month | Find new leads with contact details, inside the CRM |
| Quotes, invoices and contracts | $79 a month | Listed as unlimited |
Email marketing depends on the contact count. The $5 card gives no contact count, so the 1,000-contact example is the only priced one. Count your marketing contacts before you budget for it.
Engagement and the SMS add-on both list SMS on the page. Check which one you need before you pay for both.
AI outcomes: a monthly allowance
Each plan includes a set number of AI outcomes a month: 10 on Foundation, 20 on Growth, 40 on Pro, 100 on Business and 150 on Enterprise. The page lists 2 to 30 hours saved a month for these. The page calls them a shared monthly usage bucket. It does not say whether the bucket grows with the number of seats.
Examples of AI outcomes include call and meeting summaries, lead research and scoring, and email campaign generation. The page says upgrade options appear when a limit is reached. AI assists, such as note transcription and email reply suggestions, are listed as unlimited.
Annual or monthly billing
On Pro the monthly rate is $49, against $42 on annual billing. That is $7 a month per user, or about 17% more for monthly billing. On Foundation the gap is $6 a month per user, about 46%.
The FAQ says changes take effect at the next billing cycle, with no long-term contract. The page does not say whether add-on prices change with the billing term.
Three teams of ten
1. Deals and contacts only: $130 a month. Ten reps on Foundation log deals, contacts and activities. The team needs no add-ons. The arithmetic is 10 × $13 = $130, or $1,560 a year. This works only while open leads stay under 100.
2. Pro with campaigns and quotes: $524 a month. Ten reps on Pro use sales automation. The team runs email to 1,000 contacts and sends quotes. The arithmetic is 10 × $42 = $420, plus $25 for email, plus $79 for quotes, which totals $524. That is $6,288 a year. The 1,000-contact plan includes 8,000 sends a month.
3. Pro with Engagement and prospecting: $642 a month. The same team adds the shared inbox and prospecting for new leads. The arithmetic is $420 for seats, plus $160 for Engagement (10 × $16), plus $37 for Nutshell IQ, plus $25 for email. That totals $642, or $7,704 a year. If the team also needs the standalone SMS add-on, add $15 a month, to $657.
What to check before you sign
- Open leads. Foundation caps open leads at 100. Count your open leads now and in six months. The page does not say what happens at the cap, so ask Nutshell before choosing Foundation.
- Per-user add-ons. Engagement costs $16 per user. Each new seat adds $58 to a Pro seat with Engagement, not $42.
- Marketing contacts. Count people with an email address who have not unsubscribed or bounced. That count sets the email price.
- AI outcomes. Estimate the summaries, lead research and campaigns you run each month. The page does not say whether the bucket grows with seats.
- Payment method. Nutshell accepts credit and debit cards, and ACH for US bank accounts. It does not accept PayPal, checks or wire transfers.
Check nutshell.com/pricing on the day you budget. Our Nutshell pricing page tracks the changes we report. If you are moving from another CRM, the migration checklist lists the steps in order.