Bigin by Zoho CRM Pricing Explained (2026)
Bigin runs from a genuinely usable free plan to $18 per user per month, and it is one of the very few CRMs where record limits, not seats, decide your tier.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Free | $0 | Free forever, single user | 1 pipeline, 500 records, built-in telephony and email |
| Express | $7/user/mo | billed annually ($9 billed monthly) | 3 team pipelines, 50,000 records, 30 automations, no user limit |
| Premier | $12/user/mo | billed annually ($15 billed monthly) | 5 team pipelines, 100,000 records, 50 advanced automations, 1,000 AI credits/month |
| Bigin 360 | $18/user/mo | billed annually ($21 billed monthly) | 15 team pipelines, 1M records, 100 advanced automations, 3,000 AI credits/month |
| Bookings add-on | $7/mo | per month, optional | Appointment scheduling bolted onto any paid Bigin plan |
The bill scales on records and pipelines, not headcount
Almost every CRM in this directory is a seat-count multiplication problem. Bigin is not, or at least not primarily. The per-user prices are low enough — $7 to $18 — that adding a person is a rounding error on most small-business budgets. What actually moves you between tiers is structural: how many pipelines your business runs, how many automations you need, and how much data you are holding.
The tier limits make this explicit. Free gives you one pipeline and 500 records. Express gives three pipelines and 50,000 records. Premier gives five and 100,000. Bigin 360 gives fifteen pipelines and a million records. A solo consultant with one sales process and 300 contacts can genuinely run on the free plan indefinitely. A four-person agency running separate pipelines for new business, renewals and partner referrals is on Express because of the pipeline count, not because it has four people.
Where the upgrades earn their keep
Free to Express is the easy one. The moment a second person needs a login, you are paying, and $7 per user per month annually is not a decision anyone agonises over. You also go from one pipeline to three and from 500 records to 50,000, which is a wildly disproportionate jump for $84 a year.
Express to Premier at $12 is a real decision. You get two more pipelines, 50 advanced automations instead of 30 basic ones, and 1,000 monthly AI credits. If your bottleneck is manual follow-up, the automation upgrade pays for itself. If you just want more contacts stored, buy the record add-on instead — it is cheaper than moving the whole team up a tier.
Premier to Bigin 360 at $18 is aimed at businesses that have genuinely outgrown a "small business CRM" but do not want to leave. Fifteen pipelines and a million records is a lot of headroom. Be honest with yourself here: if you need Bigin 360, you should at least price out Zoho CRM Standard at $14 per user per month, which is cheaper and considerably more capable, before paying $18 for the simpler product.
Three years at three team sizes
| Team | Express (annual) | Premier (annual) | Bigin 360 (annual) |
|---|---|---|---|
| 3 users | $252/yr | $432/yr | $648/yr |
| 10 users | $840/yr | $1,440/yr | $2,160/yr |
| 20 users | $1,680/yr | $2,880/yr | $4,320/yr |
For context, twenty users on Premier costs less per year than a single Salesforce Enterprise seat. That is the entire pitch, and it is a good one.
Who this punishes
Bigin's pricing model is unusually honest, so the failure mode is not cost — it is fit. Businesses with long, multi-stakeholder B2B sales cycles, custom modules, or reporting requirements beyond pipeline health will hit Bigin's feature ceiling well before they hit its price ceiling. Paying $18 per user for a product that cannot model your process is worse value than paying $65 for one that can.
The other group that struggles is teams that need real backup and storage guarantees. Data backup and extra file storage are separate paid add-ons, small individually but conceptually annoying if you assumed they were included.
Everyone else — solo operators, local service businesses, small agencies, consultancies under twenty people — is exactly who this was priced for, and the free tier means you can test the fit for nothing before spending a cent.
Zoho adjusts regional pricing and add-on rates periodically, and the figures above are the USD list. Check bigin.com/pricing with your currency selected before budgeting.
What the pricing page doesn't show
- Extra record capacity is a paid add-on at roughly $1 per month per block, so a business importing years of historical contacts can quietly outgrow its tier's included allowance.
- Data backup is billed separately at about $5 per month — not included in any Bigin tier, which surprises people migrating from tools where exports are free.
- Additional file storage runs about $4 per month per block. Businesses that attach proposals and photos to every deal hit this sooner than expected.
- AI credits on Premier and Bigin 360 reset monthly and are capped at 1,000 and 3,000 respectively; there is no unlimited AI tier.
- Bigin's ceiling is the real cost. Outgrowing it means migrating to full Zoho CRM, where the equivalent Standard plan is $14 and Professional is $23 per user per month billed annually.