Daylite Pricing Explained (2026)
Daylite is one of the few CRMs where monthly billing is cheaper than annual — a promotional quirk that makes its published price list genuinely confusing.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Leap | $15/user/mo | billed annually (standard $20/mo); 1 user | Essential CRM features, 1 email account, 500 contacts, email support with 2-day response |
| Growth | $30/user/mo | billed annually (standard $40/mo); up to 20 users | Everything in Leap plus 3 email accounts per user, 25,000 contacts, standard support with 1-day response, one hour of onboarding |
| Scale | $45/user/mo | billed annually (standard $60/mo); up to 100 users | Everything in Growth plus 10 email accounts per user, 250,000 contacts, premium support with same-day response, four hours of onboarding |
| Tailored | Custom quote | sales-negotiated, 10+ users | Custom configuration for teams with specific requirements beyond the published tiers |
A price list with a temporary inversion
Daylite's pricing is currently confusing for an unusual reason: monthly billing is cheaper than annual. That is not a mistake, it is a promotion — 25% off monthly plans for the first twelve months for new customers — and it prices monthly Growth at $20 against $30 on annual terms.
Underneath the promotion, the structure is conventional. Standard rates are $20, $40 and $60 per user per month, discounted to $15, $30 and $45 on annual billing, which is the usual pay-for-ten-get-twelve arrangement.
The thing to model carefully is month thirteen. The promotional monthly rate reverts to $40 on Growth, at which point the annual rate is 25% cheaper again. Over two years the annual commitment wins comfortably; over one year the promotion does. Decide which horizon you are actually buying on.
The limits matter more than the features
Daylite's tiers are not separated by capability in the way most CRMs are. All three run essentially the same application. What changes is what you can put in it.
| Leap | Growth | Scale | |
|---|---|---|---|
| Users | 1 | up to 20 | up to 100 |
| Contacts | 500 | 25,000 | 250,000 |
| Email accounts per user | 1 | 3 | 10 |
| Support response | 2 days | 1 day | same day |
| Onboarding | — | 1 hour | 4 hours |
The 500-contact ceiling on Leap is the number to notice. Any consultant with a working database passes it in the first import, which makes Leap a plan for genuinely new businesses rather than small ones. The email account limit does similar work — one mailbox is restrictive for anyone handling a personal address plus a shared enquiries alias.
This is a cleaner way to tier a product than gating features, and it is also easier to underestimate. Run your contact count and mailbox count before choosing; they will decide the tier more reliably than the feature list will.
The Apple dependency is the whole proposition
Daylite is a native macOS and iOS application. Not a responsive web app, not an Electron wrapper — a Mac program that integrates with Apple Mail, Contacts and Calendar at the system level, works offline, and syncs when it reconnects.
That is the reason to buy it and the reason most teams cannot. A single Windows user is not a limitation to work around; they are excluded. Cross-platform teams should stop here.
For Apple-only firms — and there are a lot of them among design studios, legal practices, consultancies and small professional services — the native experience solves problems that browser CRMs structurally cannot. Email filed to a project from Apple Mail without a plugin round-trip. Full function on a plane. Data on the machine rather than behind a login.
Price that against a $30 web CRM and the comparison misses the point. Price it against the hours your team currently loses to a CRM they will not open, and it looks different.
What it costs at scale
| Team size | Leap | Growth | Scale |
|---|---|---|---|
| 1 user | $15/mo | $30/mo | $45/mo |
| 5 users | n/a | $150/mo | $225/mo |
| 20 users | n/a | $600/mo | $900/mo |
Growth covers up to twenty users, which is where most Daylite deployments sit. At that size, $600/month is comparable to mid-tier HubSpot or Pipedrive Professional, and the decision comes down to platform philosophy rather than budget.
The onboarding allowance is thin
One hour on Growth, four on Scale. Daylite is a deep application — pipelines, projects, activity sets, smart filters — and an hour is enough to log in and import contacts, not to configure a workflow.
Teams that treat the bundled hour as sufficient tend to use Daylite as a contact list for a year before discovering what it does. Budget for either additional paid configuration time or a deliberate internal investment in learning it. The software rewards that investment more than most; it just does not include it.
Who should buy it
Apple-committed small businesses and professional services firms — one to twenty people — that want a CRM which behaves like a Mac application and works without a connection. Consultants, design studios, legal and financial practices, agencies.
It is unusable for cross-platform teams, poorly suited to anyone wanting deep marketing automation or a modern web-native integration ecosystem, and wrong for organisations that expect the CRM to be configured for them. Check daylite.app/pricing for current rates and promotional terms before committing.
What the pricing page doesn't show
- Daylite is Apple-only. macOS and iOS are hard requirements, so the platform decision — and any Mac hardware it implies — sits underneath the subscription and dwarfs it.
- Contact limits are the real tier driver: 500 on Leap, 25,000 on Growth, 250,000 on Scale. A solo consultant with a 2,000-contact database is a Growth customer regardless of which features they need.
- Email accounts are capped per user — 1, 3 and 10 respectively. Anyone managing multiple mailboxes or shared aliases hits this before they hit any feature ceiling.
- The current 25% promotion applies to monthly billing for the first 12 months only, for new customers. It inverts the usual annual advantage temporarily, and month 13 is a sharp increase back to the standard $20/$40/$60 rates.
- Onboarding is bundled but limited — one hour on Growth, four on Scale. Daylite's workflow depth means most teams need more configuration help than that, and additional time is chargeable.