Kommo vs Close (2026)

TL;DR

• Pick Kommo if you sell through conversations — WhatsApp, Instagram, Messenger, Telegram, and live chat — and want a CRM with a unified inbox and chatbot builder at its core.
• Pick Close if you sell through outbound calls and email — Close has the best built-in dialer and email sequencing in the SMB CRM category and is built for high-velocity SDR/AE teams.

Pricing

Kommo starts around $15/user/mo (Base) and climbs to ~$45/user/mo (Enterprise), with messaging features and chatbot capacity scaling by tier. Close starts at roughly $19/user/mo (Base, annual) and rises to ~$139/user/mo (Enterprise) as you unlock call volume, sequences, and reporting. Close is pricier at the top, but the price buys calling and outbound automation that would otherwise require separate tools.

Core selling motion

This is the whole decision. Kommo is conversational sales — its home screen is a unified messaging inbox, and the product assumes your leads come in and get worked over WhatsApp and social DMs. Close is outbound sales — its home is the lead view with a click-to-call dialer and email sequence engine. If your buyers expect to chat, Kommo fits the channel; if your reps dial and send sequences all day, Close fits the workflow.

Calling and email

Close's built-in Power and Predictive dialers, call recording, and native email sequencing are the best in the SMB segment — no bolt-on telephony vendor required. Kommo can connect telephony and email, but calling is not its strength; its email tooling is lighter and its center of gravity is chat. For a phone-and-email outbound team, Close removes an entire category of integrations.

Messaging and automation

Kommo wins decisively on messaging. Native WhatsApp, Instagram, Messenger, and Telegram inboxes, a visual Salesbot/chatbot builder, and templates for conversational follow-up are all first-class. Close's automation is sequence- and workflow-oriented (email/SMS cadences, task automation) rather than chat-bot-driven. For social-commerce, agencies, or any market where WhatsApp is the primary channel, Kommo is purpose-built.

Reporting and pipeline

Both have solid pipelines. Close's reporting leans toward sales activity and outbound metrics — calls made, emails sent, sequence performance, and opportunity funnels — which is exactly what an AE manager wants. Kommo's analytics track conversation and pipeline metrics with a lighter touch. For rigorous outbound forecasting and rep accountability, Close's reporting is deeper.

Integrations

Kommo integrates heavily across messaging platforms and has a marketplace plus Zapier. Close offers a focused marketplace, a strong API, and native integrations with the outbound stack (Zoom, calendars, sequencing tools). Kommo's edge is breadth of chat channels; Close's edge is depth in the sales-execution stack.

Who should pick what

• WhatsApp- or DM-driven sales (LATAM, retail, agencies, social commerce) → Kommo.
• High-velocity outbound SDR/AE team that dials and sequences → Close.
• Team that wants calling built in, not bolted on → Close.
• Team that wants a chatbot to qualify leads before a human steps in → Kommo.
• Founder-led B2B sales with email + phone motion → Close.

Bottom line

Kommo and Close are both excellent SMB sales CRMs that bet on opposite channels. Kommo bets that your customers want to message you and gives you the best conversational inbox and bot builder. Close bets that your reps want to call and email at volume and gives you the best dialer and sequence engine. Match the tool to where your deals actually get worked.