SaaS First
Customer engagement platform from New Zealand that combines an omnichannel inbox, help desk, live chat, an AI chatbot called Milly, CRM and marketing tools.
What is SaaS First?
SaaS First is a customer engagement platform based in Christchurch, New Zealand. It puts email, live chat and social messages in one inbox and adds a help desk with a knowledge base, a CRM, marketing campaigns with attribution, Kanban task boards and analytics. Milly, its AI chatbot, answers customers 24/7, and an Intelligent Queries module analyses data without code.
Who is it for?
Support and marketing teams that want one tool for conversations, CRM and campaigns. Teams that need a long list of named integrations should check first, because the site mentions only "customizable integrations".
Pricing
- Free trial: available, no credit card.
- Plans: the homepage lists no prices. Confirm current pricing on the vendor site.
Prices checked on 6 October 2026.
Strengths
- One platform: inbox, help desk, CRM, marketing and tasks together.
- AI chatbot: Milly handles 24/7 conversations.
- Free trial: no credit card needed, and a demo chatbot is public at demo.saasfirst.com.
- Data queries: analyse data without writing code.
What to consider
- No public prices on the homepage.
- No third-party integrations are named.
- Breadth across support, CRM and marketing may mean less depth than dedicated tools.
- It is a small vendor, so check support hours and references.
Bottom line
Shortlist SaaS First if you want a single inbox with AI chat and basic CRM and you can test it in the free trial. Before buying, get a written price and a list of supported integrations.
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