Groove Pricing Explained (2026)
Groove runs $12 to $35 per user per month, but every advertised rate requires annual billing and the inbox count — 2, 5 or 25 — is what actually forces you up a tier.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Standard | $12/user/mo | billed annually, capped at 25 users | 2 shared inboxes, email and live chat, 1 knowledge base, standard reporting and round-robin auto-assignment |
| Plus | $20/user/mo | billed annually | 5 shared inboxes, 10 free Lite Users, AI summarise/sentiment/tagging/writing assist, SLA management, business hours, team assignments and premium integrations for HubSpot, Jira and Salesforce |
| Pro | $35/user/mo | billed annually | 25 shared inboxes, 50 free Lite Users, data exports, enterprise security, skill-based auto-assignment, a dedicated account manager and quarterly training and optimisation reviews |
| AI Draft credits | $0.25 each | consumption, billed on top of any plan | Per-credit charge for AI-generated draft replies — the one usage-based line in an otherwise seat-based model |
Three prices, one real variable
Groove's tiers look like a standard good-better-best ladder, and the feature lists reinforce that impression. But look at what changes between them and one number dominates: shared inboxes go from 2 to 5 to 25.
For most support teams, that is the entire buying decision. Two inboxes covers support@ and one other address. Five covers a company with separate billing, partner and regional queues. Twenty-five covers a multi-brand operation. Everything else — SLA management, skill-based routing, the AI features — is packaging that follows the inbox count rather than driving it.
Where the tiers actually land
| Standard | Plus | Pro | |
|---|---|---|---|
| Per user/month | $12 | $20 | $35 |
| Shared inboxes | 2 | 5 | 25 |
| Free Lite Users | 0 | 10 | 50 |
| AI assist features | — | included | included |
| SLA management | — | ✓ | ✓ |
| Data exports | — | — | ✓ |
| 5 agents/year | $720 | $1,200 | $2,100 |
| 15 agents/year | $2,160 | $3,600 | $6,300 |
The Lite User row is the sleeper. On Standard, every person who wants to read a customer thread is a full paid seat. On Plus, ten of them are free; on Pro, fifty. For a company where engineers and account managers routinely get looped into support conversations, that allowance is worth more than the $8 per-seat difference suggests — ten Lite Users on Plus would be $120 a month of Standard seats.
The annual-only reality
Every advertised price requires annual billing. Groove does not publish a month-to-month equivalent at these rates, which means the real entry cost is a year's commitment: $720 for five agents on Standard, $1,200 on Plus.
That is normal for the segment but it changes how you should evaluate. There is no cheap way to run Groove alongside your existing tool for two months and compare. Use the trial period seriously, migrate a real inbox into it, and make the decision before you commit twelve months.
AI: two different pricing models in one product
Groove splits its AI into two buckets and prices them differently. Summarisation, sentiment analysis, auto-tagging and writing assist are bundled into Plus and Pro at no extra charge. AI Drafts — where the system writes the reply — are metered at $0.25 per credit.
That split is defensible and it is also where the bill becomes unpredictable. A five-agent Plus team pays $100 a month in seats. If those agents lean on AI Drafts for 400 replies a month, the AI line is another $100 and the effective per-seat cost is $40, above Pro's headline rate. Model your draft volume before assuming AI is a rounding error.
The export question
Data exports are a Pro-only feature. On a tool whose entire value is the accumulated history of your customer conversations, gating portability behind the most expensive tier is a meaningful lock-in mechanic, and it is worth resolving before you sign rather than after.
If you plan to stay on Standard or Plus, ask Groove in writing what you can retrieve and in what format. If the answer is unsatisfactory, that is a $23 per-user-per-month insurance premium you should price into the comparison.
Who should and should not buy this
Groove fits small and mid-sized support teams that want a shared inbox done properly — fast, uncluttered, with real reporting — and do not want the configuration burden of a full service desk. At $12 a seat, Standard is one of the better-value entry points in the category for a team with one or two queues.
It fits poorly for organisations that need many queues on a budget, because inbox count drives you up the ladder quickly. It fits poorly for teams that need month-to-month flexibility, since none is offered. And it fits poorly where AI-generated replies are central to the workflow, because the per-credit model makes the highest-volume use case the most expensive one.
Groove revises tier contents periodically and AI credit pricing is newer than the seat pricing. Confirm current rates at groovehq.com before budgeting.
What the pricing page doesn't show
- Every advertised rate assumes annual billing. There is no true month-to-month option at these prices, so the entry cost of a five-agent Standard plan is $720 committed up front rather than $60 a month.
- Data exports are locked behind Pro at $35/user. Getting your own conversation history out of the tool costs nearly triple the Standard rate — a genuine lock-in mechanic worth pricing before you commit.
- AI Draft credits are $0.25 each and sit outside the plan. A team generating 400 drafts a month adds $100 to the bill, which on a five-person Plus plan is a 100% increase on top of $100 in seats.
- Standard is capped at 25 users. That is generous for the price, but it means the cheap tier has a hard ceiling rather than scaling with you indefinitely.
- Lite Users — 10 free on Plus, 50 on Pro, none on Standard — are how you give non-agents visibility. On Standard, every person who needs to see a conversation is a paid seat.